budget leaks

Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever.  Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don’t get to pick the specific […]

PPC Budget Management: Avoiding Geographic Leaks

Google’s Adwords and other pay per click advertising options provide a lot of bells and whistles to help you best target your advertising dollars. Though if you know what you are doing and are experienced in working in these environments, these can be great options to help you target your dollars as specifically as […]