With the latest Google algorithm update, much has been said about content audits and figuring out which old content is valuable to you and what is dragging you down or hurting your site. In these days of "crawl budget" worries, site owners need to make sure Google comes to the right pages and ignores those [...]
With the big content based changes to the Google algorithm this year, many smaller businesses were caught by surprise, and some are just noticing as the year comes to an end. Organic traffic is down and you aren't sure why? It is likely content based. The algorithm has gotten much better at picking out "thin" [...]
Often in the business world, phrases get thrown around and become hot words, but most people don't truly understand what they are or why they are important. This happens in abundance in the world of SEO, which is already confusing to many business owners. One of those hot terms that everyone has been talking about [...]
This past week I spent some time on site with some clients. I make a point of sitting down with clients regularly to make sure we stay up to date with what is going on in their world. SEO is an important part of every business these days, even if it is just for your [...]
Some of the questions I hear most from small business owners when I speak to business groups are about blogging. Why is blogging important? What should I blog about? How often do I need to blog? With the Google algorithm updates of the past few years focusing more on more on quality of content, many [...]
Yesterday I had the opportunity to speak to a great group at the 4th Thursday Networking Group at the Fireside Grill & Bar in Marlboro, NJ. I have been a fairly regular attendee at this group get together for years. Thinking through my history yesterday morning, I have followed it through four separate locations over [...]
Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go. We have been fully immersed in helping business [...]
With "semantic search" all the rage days and recent algorithm adjustments really hurting small businesses that have thin content, I have been working a lot with clients looking to expand content. One suggestion I have had with some clients is to use the Google Keyword Planner to lump subjects together and potentially trigger other ideas [...]
One ongoing issue in SEO is that when something is deemed important for ranking, many people and companies try to exploit that or find automated and easy ways to do it. With links it was link farms and article spinning and numerous other things. When headlines show up that content marketing is a big factor [...]
Content is King. They have been saying it in SEO for years and it hasn't changed. The best way to build traffic to your site and the important links that give your site strength, is to provide great content that visitors find helpful and that makes people want to come and stay on your site. [...]
