Digital Marketing Consulting

/Tag:Digital Marketing Consulting

The Small Business SEO Cons are Pros

Though there are many factors in ranking that need to be considered like building link strength and a fast loading site, there is one thing that the grinders can be sure will eventually pay off.  This article will talk about what I like to call the "Con"s of SEO, which I will go over below.  [...]

How to Claim Your Google My Business Listing (Spring 2018)

With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]

Digital Marketing Future: Customer Interaction with Reviews, Posts, Q&A, Content

Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing.  Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]

Entity Search Optimization is Here: SEO of the Future

Recent news has come out around Google's recent patent on relating entities to one another. This surprised some but is just a logical next step in the world of search. In fact, David Mihm spoke about this in detail in his Local U presentation back in 2015 in Williamsburg. Part of the reason I value [...]

Navigating Adwords: Remarketing, Paid Search, Display Targeting

With the digital marketing world getting more effective, yet more confusing every day, we know that Google offers many options to dip your toe into digital advertising with Google Adwords.  We like to help people find the right mix of methods to target potential customers with their advertising budget and the many choices within Google [...]

Digital Marketing Consulting – Helping You Find Your Customers Online

A study published by TechCrunch last year showed that Americans spend over 5 hours a day on their mobile devices.  That is just their mobile devices and does not include their computers at work or at home.  That being said, it is clear that getting your company in front of new customers should involve some [...]