Digital Marketing Consulting

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You Can Be Found Archive: Athabasca Glacier and Google Ads Gone Cold

In the middle of a hot month here in New Jersey, the You Can Be Found Anywhere is a never before released one, from the archive.  We are found at the Athabasca Glacier in Jasper National Park in Canada, discussing not letting your Google Ads go cold.  The idea is that you need to stay [...]

Squarespace SEO Expertise in A New World

In 2020, I have seen a growth in clients that come to me with Squarespace sites. At one time Squarespace, Weebly, Wix, and other low price website tools were tough to help much with SEO. They were very limited with functionality and flexibility for an industry that requires a lot of both.  In the past [...]

Where do I start with my SEO?

There are a lot of moving pieces in the SEO world and literally, hundreds of different things are shown to have correlations with your rankings in Google.  Often, for small business owners who just step into this world because they see how important it is, it leads to immediate confusion. They meet with a few [...]

The Hamptons and Montauk SEO: You Can Be Found Anywhere

In the June You Can Be Found Anywhere, we visit a very famous lighthouse out on Long Island.  With the world as it is right now, it can be very confusing for business owners. Is there a good business pivot for COVID or am I just waiting this out? Digital marketing is more important than [...]

Online Reviews Mean Much More Than You Realize: Review Management

GatherUp recently released 120+ amazing statistics on the importance of reviews for business success. This just underlines what I have been shouting for years... or maybe puts it in bold with an exclamation point.  As we move into the future with better algorithms and artificial intelligence, and with Google getting smarter at weeding out fake [...]

Starting a Successful Business with SEO: YCBF Anywhere

This month our You Can Be Found Anywhere finds me in Bentonville, AR at the site of the first-ever Walmart store.  The world is changing with the COVID-19 experience and many new businesses and types of businesses are going to spring forward with success. Much like Walmart took the world by storm after starting in [...]

COVID-19 Time to Get Your Digital Marketing Metrics In Order

Since March, most businesses have seen their Google Analytics or other forms of digital metrics become a garbled mess. The world has changed and whether this is the beginning of a new normal of some type, or a huge blip on the metrics radar, the last month or so is going to be hard to [...]

Measuring Small Business SEO and PPC Success

I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC.  I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]

Small Business SEO Content Silos – What to Write About

With the major changes in AI and Google's understanding of content, research is showing that information architecture and content silos are becoming more and more important. Pruning content and building content clusters may be critical things to focus on in 2020.  Add these skills to your toolbox. For the small business that is struggling to [...]

Important Elements of a Small Business SEO Plan

I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine.  It was alarming how much they were missing the mark.  For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]