DIY SEO

/Tag: DIY SEO

Avoid The Biggest SEO Mistake Regularly Made With Site Redesigns

I have posted about the importance of redirects when doing site updates or redesigns in the past, but I am seeing more and more complication with the problem in recent months than ever before. Having your redirects done incorrectly or not at all can be one of the most devastating things you can do to [...]

How to Rank For Your Keyword Phrase in 2018

It is the summer of 2018 and though Google says they try to simplify things, SEO gets more and more complicated.  I wanted to do a quick overview for the small business owner to at least have a basic knowledge of what is important to ranking for that phrase they want to show up for.  [...]

DIY SEO Competitive Analysis – Know Your Market

With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything.  It has always been the case that everything is relative in SEO.  If you aren't competing against Amazon, your [...]

SEM and SEO Plans For Rural Small Businesses

One of the reasons I went into business was to help small businesses compete and succeed in the world of big-budget corporations. As I grew up in the tiny town of Wyalusing, PA, which had a 2010 census population of 596, which is probably more than when I was a kid.  We are that quintessential [...]

Do You Need The Google My Business Website?

I have had this question come up a couple of times this week now that people are paying closer attention to their Google My Business listing, with its growing importance. Google provides an option on the back end of your GMB that says "Website".  A few business owners have asked if they need to create [...]

How to Post on Your Google My Business (GMB) page

It has become a distinct competitive advantage to take advantage of the latest "Posts" on Google My Business (GMB) pages for your business. If you are a local business or serve a local market even regionally, posts should be a part of your ongoing business plan. I have seen terms begin to trigger local results [...]

DK Pittsburgh Sports Takes the SEO Ball and Runs With It

Providing SEO consulting allows me to engage with different companies in many different ways. In some cases, I provide input and feedback, while in others I may take care of everything while a small business owner focuses on what they do best. In other instances, I work behind the scenes for another marketing provider and [...]

How to Claim Your Google My Business Listing (Spring 2018)

With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]

Editing your Yoast SEO Title Tags: See How it is Done

Editing The Title Tag for SEO I wanted to update this post because it is still relevant in 2018. Title tags are still important. Though semantic search has changed how important specific words are, the title tag still tells Google and other search engines what the page of your site is about.  I tell people [...]

SEO Talk and Discussion – Central Jersey Think Tank – Feb. 27

UPDATED: SEO at The Central Jersey Think Tank Suzanne Stingo and the folks at Lawson, Rescinio, Schibell & Associates put on a great event this morning and I was honored to be a part of it. Want to send out my thank you's for the opportunity and inform everyone that they have events on the [...]