DIY SEO

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Making the Right SEO and Local Search Decisions

A recent study by Sterling Sky on the effectiveness of keyword stuffing in the business name on Google My Business brings up a regularly occurring issue in the world of SEO - when is it ok to break the rules to take advantage of flaws in the search algorithm? I regularly have prospects or clients [...]

Where do I start with my SEO?

There are a lot of moving pieces in the SEO world and literally, hundreds of different things are shown to have correlations with your rankings in Google.  Often, for small business owners who just step into this world because they see how important it is, it leads to immediate confusion. They meet with a few [...]

How Long Does My Small Business Content Have to Be For SEO?

Clients ask me all the time how long their content needs to be.  Unfortunately, though the answer is simple, it can be a little bit frustrating.  As is the case with everything for SEO, the real answer comes down to the search and the competition. There is no set number that works for everything. This [...]

The Hamptons and Montauk SEO: You Can Be Found Anywhere

In the June You Can Be Found Anywhere, we visit a very famous lighthouse out on Long Island.  With the world as it is right now, it can be very confusing for business owners. Is there a good business pivot for COVID or am I just waiting this out? Digital marketing is more important than [...]

Small Business Google My Business (GMB) Video Tour

I get lots of questions all of the time about Google My Business and how important it is.  The simple answer for locally targeted businesses is that Google My Business (GMB) is very important for your online success. You have to start somewhere though, so this is just a video to give small business owners [...]

Do I Need A Physical Address in a City to Rank There?

One of the local search headaches for many businesses, and especially service area businesses, is the importance Google still gives to the address for ranking.  A recent post came out from Sterling Sky outlining the importance of having a physical address in a city that you want rank highly in. For example, if you want [...]

Starting a Successful Business with SEO: YCBF Anywhere

This month our You Can Be Found Anywhere finds me in Bentonville, AR at the site of the first-ever Walmart store.  The world is changing with the COVID-19 experience and many new businesses and types of businesses are going to spring forward with success. Much like Walmart took the world by storm after starting in [...]

You Need New Content for Your Digital Pivot: SEO-PPC-GMB

It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]

SEO & PPC for E-commerce: Quarantine Business Pivots

The world has made a major pivot in the past month as we deal with COVID-19 and mass quarantining from home. Many businesses can't run at all or in full capacity, and many are exploring their own pivots to operate as best as they can in the current business landscape. Hopefully, in the long run, [...]

Quarantine You Can Be Found Anywhere: SEO

With the world in a unique situation, this month the You Can Be Found Anywhere finds me in quarantine, much like most of the world. SEO Primary Marketing Channel During Quarantine However, being in quarantine helps underline the importance of SEO even more for gaining new clients, customers, and patients. A recent Search Engine Land [...]