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GMB: Improving Review Score and Responses Improve Conversions

Search Engine Land recently dug into a recent study showing how increases in review score and responses correlated to more conversions. This seems like a no brainer to those that have been following closely and understand that Google rewards interacting with your GMB page, but it is important in that any time we show true [...]

Check Out How Google Understands Your Images

I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]

SEO and SEM Talks for your Chamber or Business Networking Group

SEO and Google Ads can be very rewarding to your business, but they can also be very confusing. It can be very easy to be led down the path by old news or even by Google themselves. With over a decade in the industry, I take great joy in educating small business owners about the [...]

Why You Really Should Ask Everyone for Reviews

Just last week I talked to someone who explained how they did "Review Gating" for their company. This is a practice that was banned by Google back in the spring of 2018.  This means you can get in trouble and in many cases lose all of your reviews if found to be "gating". What is [...]

Are Images the Next Driver in Google Local Search?

David Mihm has been providing brilliant predictions about local search for as long as I can remember. In his most recent discussion with another local search legend, Mike Blumenthal, they discuss the changing local landscape and how images seem to be growing in importance. I blogged about GMB images recently but wanted to bring to [...]

Small Business SEO Audits: What Really Moves the Dial?

It is believed that there are literally hundreds of ranking factors for the Google algorithm. Being in the SEO world every day, I have to decide on which tools to use for audits to determine what is right or wrong with different businesses and their approach to SEO.  Typically any small business web presence is [...]

Digital Marketing Research Important For Every Target

On the heels of the great Moz tool I shared yesterday, I wanted to explain why this is so helpful and important to small business owners trying to compete in the digital marketing world.  Just in the past week, I have had two small business owners come to me with the goal of competing for [...]

Lambeau Field in Green Bay: Digital Marketing/SEO YCBF Anywhere

The latest  You Can Be Found Anywhere installment comes from Lambeau Field in Green Bay Wisconsin, as we begin the next NFL season. Lambeau Field is the perfect example of being an iconic representation of an industry. In this instance, it is the NFL and football.  For you and your business, you can strive to [...]

SH! Specific and Helpful Posts to Increase SEO Presence and Strength

“Content is King” in the world of SEO. Though there are hundreds of other factors that have a say in your ranking possibilities, content is the one you have the most control over.  Small businesses trying to compete against the big guys often have to find their niche in search with more specific searches, as [...]

Copenhagen SEO & Content Marketing at Nyhavn: YCBF Anywhere

2018 and 2019 have been years where sites are getting hit hard because of old content.  Blog posts or content that ranked for years suddenly plummeted with recent Google updates, and it was time to freshen content and update it. First, the health, medical, and financial sites got hit and then it worked its way [...]