DIY SEO

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Small Business Google My Business (GMB) Video Tour

I get lots of questions all of the time about Google My Business and how important it is.  The simple answer for locally targeted businesses is that Google My Business (GMB) is very important for your online success. You have to start somewhere though, so this is just a video to give small business owners [...]

Do I Need A Physical Address in a City to Rank There?

One of the local search headaches for many businesses, and especially service area businesses, is the importance Google still gives to the address for ranking.  A recent post came out from Sterling Sky outlining the importance of having a physical address in a city that you want rank highly in. For example, if you want [...]

Starting a Successful Business with SEO: YCBF Anywhere

This month our You Can Be Found Anywhere finds me in Bentonville, AR at the site of the first-ever Walmart store.  The world is changing with the COVID-19 experience and many new businesses and types of businesses are going to spring forward with success. Much like Walmart took the world by storm after starting in [...]

You Need New Content for Your Digital Pivot: SEO-PPC-GMB

It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]

SEO & PPC for E-commerce: Quarantine Business Pivots

The world has made a major pivot in the past month as we deal with COVID-19 and mass quarantining from home. Many businesses can't run at all or in full capacity, and many are exploring their own pivots to operate as best as they can in the current business landscape. Hopefully, in the long run, [...]

Quarantine You Can Be Found Anywhere: SEO

With the world in a unique situation, this month the You Can Be Found Anywhere finds me in quarantine, much like most of the world. SEO Primary Marketing Channel During Quarantine However, being in quarantine helps underline the importance of SEO even more for gaining new clients, customers, and patients. A recent Search Engine Land [...]

Quarantine SEO Deals During Coronavirus to Help Small Businesses

These are difficult times for small business owners and we aren't sure when they will end. Business owners are adjusting their business models to switch to the current situation with curbside loading zones and moving to online sales. One thing is certain in the quarantine landscape.  From inside our homes, the only real way to [...]

Risk Free & Algorithm Proof SEO for Small Business

With yet another major Google algorithm shift this past weekend, this time appearing to target local search considerably, I wanted to calm everyone that might get nervous from algorithm shift to algorithm shift.  It is important to have an SEO plan that focuses on fundamental improvements and doesn't chase each algorithm update.  Algorithm updates are [...]

Small Business & Local SEO: Reviews

I have posted many times in recent months on the importance of reviews and some of the key pieces of why they are so important for your business going forward. In fact, some of this may be a bit of a review of reviews if you have been keeping up to date with the blog. [...]

Small Business & Local SEO: Link Building

This is part two of a little series to help small business owners focus on the core pieces of their SEO that really move the needle in 2020.  With literally hundreds of ranking factors, SEO can be overwhelming and confusing. All of the factors do matter, but when you have limited time and resources, it [...]