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The Future of Reviews 2020: The Specifics

As Google gets more nuanced with its algorithm over time, we are seeing reviews move up in importance and offer a lot more information than simply the overall score.  Sergey Alakov recently found Google showing thumbs up and thumbs down to specific features within hotel reviews. This is the canary in the coal mine for [...]

Small Business SEO Audits: What Really Moves the Dial?

It is believed that there are literally hundreds of ranking factors for the Google algorithm. Being in the SEO world every day, I have to decide on which tools to use for audits to determine what is right or wrong with different businesses and their approach to SEO.  Typically any small business web presence is [...]

Touring and Updating your Google My Business (GMB) Page

The Google My Business (GMB) page is becoming more and more important for not only just local businesses but every business trying to do business through Google, which is pretty much a required piece of your marketing strategy going into 2019. Earlier this year, I did video posts on how to claim your GMB listing [...]