google ads consulting

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Avoid Mistakes Setting Up Your Small Business Google Search Ads Campaign

Google Ads can be a powerful tool for businesses to get found when potential customers or clients are searching for what they have to offer, but there is a lot of danger in setting up your ad campaigns if you don't know how to avoid the traps Google has set up for you. The problem [...]

With a Good Search Plan You Really Can Be Found Anywhere

In my latest You Can Be Found Anywhere post, we find me out on a dirt road in New Jersey, enjoying a morning run and talking about the beauty of a great search plan while seeing the beauty of several deer scurrying off into the woods behind me. Why Search Engine Marketing is So Effective [...]

Copy and Paste Large Cities and States List for Google Ads Negative Keyword Lists

If you manage Google Ads for your company or for many companies, you will sometimes notice pesky city or state names coming up in your search terms that are irrelevant to you. This happens a lot if you are targeting a large geographic area, but are only trying to get people focused on your location.  [...]

NYC SEO & Digital Marketing Offers Unique Opportunities

NYC is one of the biggest and most competitive markets in the world for nearly any business battling it out for success.  As the Google algorithm gets more specific and Google ads get more competitive, unique opportunities pop up, where if you are willing to do the work and outsmart your competitors, you can often [...]

Announcing Comprehensive NJ Marketing Symposium December 6

I am thrilled to announce I will be a part of a comprehensive marketing symposium on December 6th from 9am to 11:30am at Powerhouse Studios on 7 Littell Road in East Hanover, NJ.  You can get your tickets here. This is a tremendous opportunity for business owners or marketers to learn the most important aspects of [...]

12 Years of NJ Digital Marketing Success is Easy If You Avoid Gimmicks

It seems that every day I see some sort of social media ad with a digital marketing gimmick that is a sure sign of failure. These get rich quick SEO promises or "Beat the system" type promises must work to some extent or they would go away.  As business owners, we are always drawn to [...]