Google algorithm

/Tag: Google algorithm

How to Identify Content That Needs to Be Refreshed for SEO

With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic.  Most often the dramatic drop is due to old content.  Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Low Hanging Fruit of Small Business Link Building

Links are often the most misunderstood part of SEO for small business owners trying to compete in this confusing environment.  With recent studies showing inbound links still being a huge part of ranking success, I still have many talks with business owners that think if you just insert keywords on your pages and in your [...]

In 2019 SEO Even More About Trust Than Ever

If you are ready to take the jump into the high ROI world or SEO in 2019, you should know how important trust has become to this top-tier digital marketing strategy.  Not only do you need to show the world and Google that your company is trustworthy, but you need to hire someone you know [...]

Mobile First Indexing Finally Hitting Many Small Business Sites

Google had announced long ago that they were officially moving to a "mobile first" index this year and have slowly rolled it out throughout the year. If you have an account with Google Search Console for your site, and you should, you would get an email when the official change happens for your site.  As [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

Why is SEO Unpopular When So Effective?

A recent study was recently published by Clutch showed that SEO was the least popular digital marketing channel. It stated that only 44% of businesses are spending money on SEO and pointed out the longer process before results were seen and the confusion about how it works as the leading cause. I would also point out [...]

SMX Advanced 2019 is Here: Offering Cutting Edge Info to My Clients

I learned very early in my business that staying on top of the latest and greatest changes and advancements was critical in offering a superior service to my clients. In the early years, I would bounce around from one conference to the next, trying to find the best source of ongoing and up to date [...]

NE Pennslvania SEO at Water Gap Waterfalls

In a special bonus edition of You Can Be Found Anywhere, I visit the Delaware Water Gap national recreation area and Raymondskill Falls in northeastern Pennsylvania and with the beautiful waterfalls at my back, discuss falling rankings and how to resolve them. The point of our You Can Be Found Anywhere series is to underline [...]

SEO Talk and Discussion – Central Jersey Think Tank – Feb. 27

UPDATED: SEO at The Central Jersey Think Tank Suzanne Stingo and the folks at Lawson, Rescinio, Schibell & Associates put on a great event this morning and I was honored to be a part of it. Want to send out my thank you's for the opportunity and inform everyone that they have events on the [...]