Google algorithm

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SEO Talk and Discussion – Central Jersey Think Tank – Feb. 27

UPDATED: SEO at The Central Jersey Think Tank Suzanne Stingo and the folks at Lawson, Rescinio, Schibell & Associates put on a great event this morning and I was honored to be a part of it. Want to send out my thank you's for the opportunity and inform everyone that they have events on the [...]

Updating Content Can Make Huge Differences for SEO

With all of the updates in 2017 around content length and freshness, it has become important for smaller businesses that don't deal in long-form content every day to take a look at their own content and face the facts that they need to expand and update content in many areas to maintain an organic ranking [...]

Google Mobile Page Speed Update – Are You Slow?

So on top of the mobile-first index that Google is bringing to the SEO world in 2018, and rumors are showing may have started bringing in 2017, they have also announced the "Google Speed Update", which is coming in July of this year. Google is officially telling us that mobile speed will be a "direct" [...]

Refresh Your Content in 2018: It May Be Your Biggest Problem

With the big content based changes to the Google algorithm this year, many smaller businesses were caught by surprise, and some are just noticing as the year comes to an end. Organic traffic is down and you aren't sure why? It is likely content based. The algorithm has gotten much better at picking out "thin" [...]

UPDATE: Google Hits Small Biz Two More Times Before the Holidays

UPDATE: Around December 19th, Google hit the world with yet another update that is causing considerable change in search rankings. Though data is still coming in, this one seems to be based more on technical site stuff like schema, or structured data, and AMP, which most small business owners don't even know exists. More reason [...]

Tired of BSEO? We Provide Real SEO!

It has been a transformative year in the world of SEO with some major Google changes that have caused a lot of business owners to alter some of their core approaches to their website and their business. Though frustrating, change can be a great test and can expose even more those that don't know what they [...]

Google Freshness is Big – What does Small Biz do?

On Friday I posted a bit of a rant on the Google freshness update that took place in November and hit about 35% of searches. It isn't so much that freshness shouldn't be important, but the timing of it and the fact that a few of the big changes this year really hit small businesses [...]

2017 was a Small Business Technical SEO Summer

2017 was the year that technical SEO and content issues really came home to the smaller business world.  Since SEO is relative to your competitors, often times, advances that may become necessary in the national and more competitive markets or on content and news sites don't filter down to the small business world quite as [...]

SEO is About Change: Being Flexible is Important

2017 has been a year of change in the world of SEO.  So was 2016, and 2015, and... The point is that if you are going to invest in SEO, which can be incredibly successful when done right, you need to be ready for change. This year has underlined that even more with small businesses. [...]

Google News: A Lot Going on for Small Business Owners

It has been a pretty active week at Google and I just wanted to try to put some of the big news into headline form for small business owners to digest.  As we move on to the second half of 2017, Google has been in the news a lot in the week finishing off the first [...]