Google algorithm

We Can Help You Find If Fred Is The Reason Your Traffic Just Tumbled

The latest Google algorithm update, “Fred”, is intended to punish sites with lots of “thin” content. In SEO, we have a phrase, “Content is King”, and you should have great content  about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by […]

Is Your Content Getting You Punished?

One ongoing issue in SEO is that when something is deemed important for ranking, many people and companies try to exploit that or find automated and easy ways to do it. With links it was link farms and article spinning and numerous other things. When headlines show up that content marketing is a big […]

Why Google Penguin is Now Your Friend

With the latest big update to the Google Penguin algorithm last month, the door has opened up for many businesses that had been victimized by unethical SEO companies or by negative SEO performed on them from competitors, to get back in the SEO ball game. Why miss out on one of the highest ROI […]

Google Categorizes Your Links: What Could it Mean?

With the recent revelation that Google labels our links, it makes you think even more about how the algorithm and Google Penguin handle links at the most basic level. Just want to share some theories that seem like logical extensions of this knowledge. Though we all kind of knew this was happening in some […]

Pandas & Penguins & Algorithms, Oh My!: Another Google Update?

If you spend any time paying attention to the SEO world, you know that Google occasionally comes out with significant changes to their search algorithm. Often they get named after animals, with Penguin and Panda being the most famous. The industry tends to hear about these big updates and then hold our breath on […]

Local Search Marketing in 2016: Trends to Keep In Mind

As mobile search has finally taken over as the leader in search volume and technology improves, location based search marketing and local search will become more and more crucial for any business, but especially local business counting on bringing in people in their markets.  Adam Dorfman over at Search Engine Land recently did a […]

Google Phantom Update Again?

Dealing with a case of the flu this week and not feeling great, but wanted to get this out to people in case they saw signifcant changes in their rankings last week. It appears there may have been an algorithm update. I will let the pros over at Search Engine Land explain the background […]

Google Penguin Update: Here it comes, what to do…

Gary Illyes of Google confirmed there will be a Penguin algorithm update at Google before the end of 2015.  To refresh your memories, Penguin is the algorithm update that penalized spammy link building practices. The last one was in 2014 and if you were hit by it, you definitely know what it is.  If […]

2015 Local Search Ranking Factors Released

David Mihm does a great job every year putting together a survey to figure out the local search ranking factors.  Overall, the numbers don’t typically change drastically, though at times the articles that come out of it make it seem that way, but it is great work and it is good to stay on […]

Increase Site Speed: Quick Steps That Make a Difference

Part of the purpose of my blog is to go through all of the news and information that comes out in the SEO world and filter it down to important things that the smaller business owner can do to help themselves.  Sometimes I like to put my own spin on it, but other times, […]