Google Analytics

What is LPO or CRO? Converting the Visitor

Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via […]

New Site/New Business SEO Consulting with EMACC Workshop

We snuck the February SEO EMACC workshop in on a nice afternoon before the impending snowstorm. I had the pleasure of sitting with Rose Grossman of Despo Law Group, to talk SEO for their brand new website for Bill Despo and his business. You can learn more about his offerings at the site. With a […]

Google Offers “Smart Goals” in Analytics, Adwords

One of the common issues I see with small and mid-sized businesses while helping them with search engine marketing is measuring success. If you don’t have a direct sale on line, it is sometimes difficult to determine which traffic is good traffic and which is bad.  We arbitrarily look at bounce rate and time […]

April 21 Mobilegeddon: Today is a Google Day

For businesses everywhere, today is a day to keep an eye on your Google presence. Everyone is wondering what will happen with “Mobilegeddon”.  Will your rankings go up or down or stay the same? Will all of your traffic suddenly disappear because you haven’t moved to a mobile responsive site yet? Will you suddenly […]

Mobile SEO Calm Before The Storm

Today is tax day and we are less than a week away from what some have called Google’s Mopocalypse among other catchy names for the Google Mobile Friendly algorithm update.  I have been warning clients, prospects and people at events I attend for quite some time that it was coming, but I also understand […]

Google Tackling Site to Store Conversions

One of the difficulties in the SEO and Pay Per Click world is measuring conversions that don’t take place directly online.  For example, if you run an online store that sells your products directly online, it is easy to measure results, see which keywords trigger the most purchases, find out which advertisers give you […]

Mobile Friendly SEO: Google Gives you a Testing Tool

With the importance of your site being mobile friendly for both SEO and a good PPC experience, we tend to use a lot of tools and analytics to try to determine how mobile friendly your site is.  In some cases, it is obvious just from visiting the site, but in other cases, we find […]

Speaking at the EMACC Symposium

Tomorrow I will be speaking at the EMACC Sales & Marketing Symposium.  Should be a great day full of marketing information with sessions running all day. I will be speaking in the afternoon about Google Analytics and how it can help you understand your site visitors and increase the efficiency of your online business. […]

Google Analytics to Help Your Business

Google Analytics can be an essential tool for recognizing what is and isn’t working for your business.  I have found  myself doing more and more work in helping business owners understand and set up their Google analytics to get them more rewarding and actionable information.  Google analytics consulting has been a growing part of […]