Google Analytics

/Tag: Google Analytics

Make the Right Business Decisions Through Data: Google Analytics Consulting

In this quickly changing world of digital marketing, it can often be confusing for a business owner to measure and understand what marketing tactics are working and what aren't.  One of the common complaints I hear when talking with business owners is to understand where to spend their marketing dollars. It seems like every networking [...]

By |2018-09-19T18:01:32+00:00September 19th, 2018|Categories: Google Analytics|Tags: |

SMX Advanced Wednesday – PPC, Conversions, and Analytics

This year it worked out that Tuesday of my SMX Advanced experienced was very SEO focused, while Wednesday saw a deep dive in to pay per click, conversion rate optimization, and better use of analytics.  Though less has changed on the PPC horizon than had last year, there was a lot to confirm that I [...]

Digital Marketing Answer and Success from an Expert

Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go.  We have been fully immersed in helping business [...]

1st SEO Steps for a Local Business WordPress Site

Occasionally I talk to small business owners that just built their wordpress site and aren't really sure how to get started with SEO.  Often they can't even find themselves by name in Google and don't appear to be in the results at all. [wooslider slider_type="attachments"] All in One SEO Plugin: I will use this as [...]

What is LPO or CRO? Converting the Visitor

Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]

New Site/New Business SEO Consulting with EMACC Workshop

We snuck the February SEO EMACC workshop in on a nice afternoon before the impending snowstorm. I had the pleasure of sitting with Rose Grossman of Despo Law Group, to talk SEO for their brand new website for Bill Despo and his business. You can learn more about his offerings at the site. With a new [...]

Google Offers “Smart Goals” in Analytics, Adwords

One of the common issues I see with small and mid-sized businesses while helping them with search engine marketing is measuring success. If you don't have a direct sale on line, it is sometimes difficult to determine which traffic is good traffic and which is bad.  We arbitrarily look at bounce rate and time on [...]

April 21 Mobilegeddon: Today is a Google Day

For businesses everywhere, today is a day to keep an eye on your Google presence. Everyone is wondering what will happen with "Mobilegeddon".  Will your rankings go up or down or stay the same? Will all of your traffic suddenly disappear because you haven't moved to a mobile responsive site yet? Will you suddenly double [...]

Mobile SEO Calm Before The Storm

Today is tax day and we are less than a week away from what some have called Google's Mopocalypse among other catchy names for the Google Mobile Friendly algorithm update.  I have been warning clients, prospects and people at events I attend for quite some time that it was coming, but I also understand that [...]

Google Tackling Site to Store Conversions

One of the difficulties in the SEO and Pay Per Click world is measuring conversions that don't take place directly online.  For example, if you run an online store that sells your products directly online, it is easy to measure results, see which keywords trigger the most purchases, find out which advertisers give you the [...]