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Google Certified Partner: What and Why?

I recently finished my now annual exams to qualify as a Google Certified Partner, and it always brings to mind the question many ask or want to ask about what that means and why it is important.  The short answer is it doesn't mean all that much and it isn't overly important. However, the title [...]

When is 4.8 Greater than 5.0? The World of Fake Reviews

I wrote this post last year to inform on the many fake reviews out in the community. Research has shown that people have figured it out.  A recent post I wrote touched on the study showing the benefit of asking and responding to reviews. This post was written all the way back in early 2018, [...]