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When is 4.8 Greater than 5.0? The World of Fake Reviews

As with anything else that is shown to be important to Google rankings, with the importance of online reviews growing, an entire industry has sprouted up to provide fake reviews for businesses in an effort to pass competitors and gain a presence in local markets. I wish I could say that Google catches these businesses [...]

Entity Search Optimization is Here: SEO of the Future

Recent news has come out around Google's recent patent on relating entities to one another. This surprised some but is just a logical next step in the world of search. In fact, David Mihm spoke about this in detail in his Local U presentation back in 2015 in Williamsburg. Part of the reason I value [...]

Make Sure Your NAP’s Are Right in 2018: SEO Local Search

One of the common problems I see local businesses run into that tends to confuse them or cost them a lot of money, are messy NAP's. NAP's are Name, Address, and Phone number listings on the internet.  Because some businesses take bad advice from ill-informed or simply unethical SEO consultants, they sometimes create many different names [...]

Local Search Marketing Factors Released

David Mihm used to put together an amazing survey of the search industry to determine the most important ranking factors and also trends over time in the factors we focus on.  He moved on to other things in recent years. Great guy.  Darren Shaw, another great in local search, has taken over and provided a [...]

By | 2017-10-10T18:51:12+00:00 April 17th, 2017|Categories: Google Maps, Google Updates, local search|Tags: , , |0 Comments

New Site/New Business SEO Consulting with EMACC Workshop

We snuck the February SEO EMACC workshop in on a nice afternoon before the impending snowstorm. I had the pleasure of sitting with Rose Grossman of Despo Law Group, to talk SEO for their brand new website for Bill Despo and his business. You can learn more about his offerings at the site. With a new [...]

Google to begin showing “Reviews from the Web”

So it has always been the case that Google considers reviews from all over the internet in your local rankings, and I suggested maybe eventually in other rankings.  However, people tend to push people toward one place, like Facebook or Yelp, or often Google.  Well there is something else to worry about now.  Google is [...]

By | 2017-10-10T18:51:17+00:00 September 8th, 2016|Categories: local search, Review Management|Tags: , , |0 Comments

Local Search Future: Quick Wins from LocalU Advanced

I know it took over a week to get to my post about Local U Advanced in Williamsburg, VA, but it is now time.  There was so much information swimming around in my head after yet another great conference that I wanted to narrow it down to a few high priority takeaways for those that [...]

Local Search Marketing in 2016: Trends to Keep In Mind

As mobile search has finally taken over as the leader in search volume and technology improves, location based search marketing and local search will become more and more crucial for any business, but especially local business counting on bringing in people in their markets.  Adam Dorfman over at Search Engine Land recently did a nice [...]

2015 Local Search Ranking Factors Released

David Mihm does a great job every year putting together a survey to figure out the local search ranking factors.  Overall, the numbers don't typically change drastically, though at times the articles that come out of it make it seem that way, but it is great work and it is good to stay on top [...]

Google Shifts from Local 7 Pack to 3 Pack: SEO/Adwords Gain

As the legend Mike Blumenthal reported about a week ago, Google has moved from the local 7 pack to a local 3 pack. What does this mean? The "pack" concept is an industry term meaning that in local searches such as the one in the image "service" + "geography" where Google chooses to show the map [...]