Google local

Local Search Marketing Factors Released

David Mihm used to put together an amazing survey of the search industry to determine the most important ranking factors and also trends over time in the factors we focus on.  He moved on to other things in recent years. Great guy.  Darren Shaw, another great in local search, has taken over and provided […]

New Site/New Business SEO Consulting with EMACC Workshop

We snuck the February SEO EMACC workshop in on a nice afternoon before the impending snowstorm. I had the pleasure of sitting with Rose Grossman of Despo Law Group, to talk SEO for their brand new website for Bill Despo and his business. You can learn more about his offerings at the site. With a […]

Google to begin showing “Reviews from the Web”

So it has always been the case that Google considers reviews from all over the internet in your local rankings, and I suggested maybe eventually in other rankings.  However, people tend to push people toward one place, like Facebook or Yelp, or often Google.  Well there is something else to worry about now.  Google […]

Local Search Future: Quick Wins from LocalU Advanced

I know it took over a week to get to my post about Local U Advanced in Williamsburg, VA, but it is now time.  There was so much information swimming around in my head after yet another great conference that I wanted to narrow it down to a few high priority takeaways for those […]

Local Search Marketing in 2016: Trends to Keep In Mind

As mobile search has finally taken over as the leader in search volume and technology improves, location based search marketing and local search will become more and more crucial for any business, but especially local business counting on bringing in people in their markets.  Adam Dorfman over at Search Engine Land recently did a […]

2015 Local Search Ranking Factors Released

David Mihm does a great job every year putting together a survey to figure out the local search ranking factors.  Overall, the numbers don’t typically change drastically, though at times the articles that come out of it make it seem that way, but it is great work and it is good to stay on […]

Google Shifts from Local 7 Pack to 3 Pack: SEO/Adwords Gain

As the legend Mike Blumenthal reported about a week ago, Google has moved from the local 7 pack to a local 3 pack.

What does this mean?

The “pack” concept is an industry term meaning that in local searches such as the one in the image “service” + “geography” where Google chooses to show the map results […]

Google Map Maker and Google Maps Problems

This week and next week I’m in Eastern Europe along the Adriatic coast. From my ventures through Albania, Montenegro, and Croatia so far, I have noticed some issues with Google maps.  It seemed only fitting that Google came out and discontinued access to Google Mapmaker on the same week, sort of giving the week […]

SEO has highest ROI for Local Businesses

A recent survey of 288 SEO’s and Small Businesses dug in to try to determine what marketing venue offered the best ROI for local businesses.  The surveyed represented over 7,000 locations in a one year period and can be learned about in more detail in the link above.

The survey showed that organic search delivered […]

The Conference Championships: SEO Style

As a big fan of football, I thought I would have a little fun with the playoffs that are going on with an SEO conference championship playoff post. We are going to look at 4 broad categories of SEO and though all are important, I will put them up against each other in a […]