keyword matching

/Tag: keyword matching

Adwords/PPC Consulting: Keyword Consistency

One of the most common mistakes I see business owners make in regards to PPC, or more specifically, Google Adwords campaigns, is trying to catch everything with the same generic ads and landing pages. If you have multiple services that people search for, it serves you better to create a process through adgroups to match [...]

Keyword Matching Help: PPC, Adwords Tips

I've seen articles recently touting the benefits of using the broad match keyword to make sure you capture all of the "long tail" keywords that tend to drive conversions.  Google has always pushed users to use broad match keywords and of course they always suggest it is the best way to get all of those [...]