Keyword Research

Home/Tag: Keyword Research

Long-Tail Keywords for Small Business SEO

A number of recent studies I have shared recently have given business owners and small business SEO experts like myself a chance to read between the lines and adjust our strategies.  Combining recent studies like the Banklinko study I shared on social media yesterday and a recent update to a great and in-depth guide to [...]

Service Intent Searches During COVID-19 Corona Virus Period in NJ

UPDATE: Because Google Trends shows week data ending on weekends, I will update in the beginning of the week for the prior week. Last night the NBA season was postponed due to the virus.  This is likely only one of the beginning signs of a major disruption to everyone's lives in the US over the [...]

Searching for a Happy Thanksgiving?

This is an updated post from 2015. On this day before Thanksgiving I just wanted to reach out and wish everyone a very Happy Thanksgiving and have a little non-scientific fun looking at what we search for related to Thanksgiving.  I used the Google keyword tool to inform my data here and started my research [...]

By |2019-11-27T16:50:01+00:00November 27th, 2019|Categories: Holiday, Keyword Research, SEO|Tags: , , |

Niche E-commerce SEO Success with Content Deconstruction and Targeting

In the past year or so I have taken on more e-commerce clients to help in what are often very tough markets. Usually, in the e-commerce space, you are taking on not only Amazon but other brand behemoths that will always have stronger domains than your small business site. There is an answer to getting [...]

SEO Keyword Research is a Whole New Ballgame – TF-IDF

With the rise of semantic search in recent years, which is basically Google's AI getting better at figuring out what good content is, rather than just searching for how often a specific keyword or phrase shows up on a page, the world of keyword research has changed significantly.  We no longer focus on a keyword [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Copy and Paste Large Cities and States List for Google Ads Negative Keyword Lists

If you manage Google Ads for your company or for many companies, you will sometimes notice pesky city or state names coming up in your search terms that are irrelevant to you. This happens a lot if you are targeting a large geographic area, but are only trying to get people focused on your location.  [...]

DIY SEO Competitive Analysis – Know Your Market

With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything.  It has always been the case that everything is relative in SEO.  If you aren't competing against Amazon, your [...]

Deconstructing Keyword Research

Almost exactly a year ago I posted about how keyword research has changed over time and explained a bit about how semantic search works. A year later and fresh off of a nice article I shared on social media yesterday about keyword phrase targeting, I think it is time to revisit the subject a little [...]

Keyword Research Isn’t What It Used To Be

I've been lucky enough to be able to successfully navigate the world of SEO for my clients for over ten years. Though I tell people all the time that the ABC's of SEO have been the same since the beginning, the DEF's do change quite frequently. What I mean by that is that Google is [...]

By |2017-10-10T18:51:12+00:00January 10th, 2017|Categories: Keyword Research, SEO, SEO Consulting|Tags: , , |
Go to Top