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Does Small Business SEO Traffic Matter?

Does small business SEO traffic matter? The obvious answer is yes, but the type of traffic, and understanding why traffic is valuable, is far more important.  Focusing simply on traffic volume is inefficient and can often lead you to chasing the wrong goals, or even lead to poor decisions.  On the heals of my post [...]

Do Small Business SEO Rankings Matter?

Many think SEO is all about ranking reports. In fact, I have seen many companies that use ranking reports as their primary performance indicator.  This is a dangerous path, and in fact, though rankings are something to be aware of at a very specific level, they can be very misleading and cause some poor decisions. [...]

Times Square NYC – You Can Be Found Anywhere Classics

This month on You Can Be Found Anywhere, I have a never before released episode from before the craziness of COVID took over the world.  Back to the simpler times in NYC on an early morning, discussing competition.  Times Square is one of the most competitive places in one of the most competitive cities. It [...]

Small Business Google My Business (GMB) Questions and Answers: A How To

Google My Business, or GMB, is a huge piece of the online presence for any local business. In fact, it is often the first impression your business will make on new prospects and potential clients or customers. There are a number of features involved in GMB, and some of them are different depending on the [...]

Lots of Google My Business (GMB) Changes That You Need to Know About

We have some big news with some new offerings coming out in the coming days, but with all of the changes and updates with Google My Business (GMB) in recent days, I thought it was important to do a quick overview to highlight some of the things that are going on. Some of these are [...]

Making the Right SEO and Local Search Decisions

A recent study by Sterling Sky on the effectiveness of keyword stuffing in the business name on Google My Business brings up a regularly occurring issue in the world of SEO - when is it ok to break the rules to take advantage of flaws in the search algorithm? I regularly have prospects or clients [...]

Small Business Google My Business (GMB) Video Tour

I get lots of questions all of the time about Google My Business and how important it is.  The simple answer for locally targeted businesses is that Google My Business (GMB) is very important for your online success. You have to start somewhere though, so this is just a video to give small business owners [...]

Do I Need A Physical Address in a City to Rank There?

One of the local search headaches for many businesses, and especially service area businesses, is the importance Google still gives to the address for ranking.  A recent post came out from Sterling Sky outlining the importance of having a physical address in a city that you want rank highly in. For example, if you want [...]

You Need New Content for Your Digital Pivot: SEO-PPC-GMB

It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]

Important Elements of a Small Business SEO Plan

I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine.  It was alarming how much they were missing the mark.  For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]

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