local search

/Tag: local search

Google My Business (GMB) Photos Boost Local Rankings

A great new study was outlined on Search Engine Land last week that shows a high correlation between the number of images you have on your Google My Business page and your listings search presence.  I don't plan to go into all the details here, as the article covered that pretty well.  However, it is [...]

Reviews Have Far More Important Factors Than Average Score

I suggested almost exactly five years ago that reviews would be the links of the future.  By that, I mean that their weight in the Google algorithm would increase to the point that they became the most important individual factor. Much like links have many individual factors beyond just total count, such as frequency, site [...]

Many Small Business Owners Dealing the GMB Glitches

You are not alone. In recent months I have come across more strange glitches in the GMB system than I have seen in years. Though Google My Business is clearly a priority for Google and they are putting more and more options and tools to help you interact with your potential customers directly on the [...]

How to Claim Your Google My Business Listing

With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]

Google Data Studio Can Tell the Right Story for Your Small Business

At a recent local search conference I learned more about the amazing Google Data Studio tool, which is free and though has a little bit of a learning curve, can do an amazing job at combining a lot of that important information from different sources into one spot.  One of the problems I was having [...]

GMB Posts Beginning to Show up in Local Maps 3 Pack

Joy Hawkins recently posted about a find from Dave DiGregorio that posts were beginning to show up in the standard 3-pack of GMB local search results. Once again, showing Google is paying attention and using them.  Even more, it gives your listing more space in the results and stands out a bit over your competitors. [...]

Advanced Local Search Tips for Your GMB Listing

If you have been following along on social media, you know I attended the Local U Advanced Conference in Santa Monica last week.  There is so much information that gets pushed at you in a short period of time, it is sometimes difficult to organize it and make it digestible for the normal person that [...]

Local U: Local Search Tactics at Their Best

An important part of my business plan is to constantly be up to date on the latest and greatest ethical tactics to succeed in SEO, PPC, and local search. No matter how much you think you have SEO down, Google is always adjusting the rules, and it is important that you stay up to date [...]

The Difficult World of Reviews and Review Management

Online reviews have been growing in importance in recent years. Just looking back at some of my recent posts about review management and the importance or reviews show how they are growing in importance and popularity.  Aside from that, business owners are now getting inundated with offers for review management tools. I have always been [...]

Touring and Updating your Google My Business (GMB) Page

The Google My Business (GMB) page is becoming more and more important for not only just local businesses but every business trying to do business through Google, which is pretty much a required piece of your marketing strategy going into 2019. Earlier this year, I did video posts on how to claim your GMB listing [...]