local search

/Tag: local search

Looking at the Top 5 Negative Local Search Ranking Factors

I posted earlier in the week about the latest local search ranking factors study that came out. With that post, I discussed which factors seemed to carry the most weight and some of the things a business owner could do at lower levels of effort to improve their positioning and exposure.  With this post, I [...]

2018 Local Search Ranking Factors Study Released

Whitespark and Moz, two great and trustworthy sources in search engine marketing, just released the latest local search ranking factors study. For you small business owners, the good news is that things that you have complete control over are increasing in importance as Google tries to get more people to utilize Google My Business (GMB), [...]

10-4 Good Buddy – Review Counts and Scores Display Trust to Google

I posted an article the other day showing a study that was done on the number of businesses with Google reviews and the average score of high ranking sites. To rank in Google, everything is relative so you typically just need to be better than the other sites you are competing with for certain search terms, [...]

By |2018-11-08T14:05:43+00:00November 8th, 2018|Categories: local search, Review Management, SEO Consulting|Tags: , , |

Major Changes to Google Business Page Settings for Service Area Businesses

Last week Google made a major change to how service area businesses like plumbers, electricians and more are handled in their Google My Business page, and if you don't make the updates, you may find yourself falling out of the rankings.  For years a service area business could mark themselves as such and then list [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

Take Advantage of the Growth of “Near Me” Searches

Martech Advisor recently published an article on trends in search that touched on what many of us have been talking about in recent years. "Near me" searches have doubled in recent years with even higher jumps in certain shopping areas, per Google's data.  There is an opportunity here for small businesses in both SEO and [...]

Pittsburgh Local SEO-You Can Be Found Anywhere

Our June episode of You Can Be Found Anywhere comes from Pittsburgh, where we visited in May to see Andrew McCutchen return to PNC park as a SF Giant.  As a graduate of Carnegie Mellon University in Pittsburgh, I have a special place in my heart for the Burgh. I have some clients located in [...]

Do You Need The Google My Business Website?

I have had this question come up a couple of times this week now that people are paying closer attention to their Google My Business listing, with its growing importance. Google provides an option on the back end of your GMB that says "Website".  A few business owners have asked if they need to create [...]

How to Post on Your Google My Business (GMB) page

It has become a distinct competitive advantage to take advantage of the latest "Posts" on Google My Business (GMB) pages for your business. If you are a local business or serve a local market even regionally, posts should be a part of your ongoing business plan. I have seen terms begin to trigger local results [...]

How to Claim Your Google My Business Listing (Spring 2018)

With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]