LPO

Digital Marketing Answer and Success from an Expert

Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go.  We have been fully immersed in helping […]

What is LPO or CRO? Converting the Visitor

Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via […]

Landing Page Optimization Basics Everyone Should Be Doing

With Thanksgiving coming up this week, I wanted to talk about something everyone should have on their plate.  As I have been brought in to consult on a number of site redesigns lately, I wanted to get out a very basic list that all of your landing pages should have. I  continue to see […]

Landing Page Optimization (LPO): Converting the Visitor

One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren’t built with converting in mind. You don’t exist online if you don’t have a search engine marketing plan, but there is no point bringing in new visitors if you […]