ppc consulting

/Tag: ppc consulting

Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

Watch out! Google Trying to Control Google Ad Spend

In a scary turn, Google is now notifying some Google Ads advertisers that it will have its own experts begin managing their campaigns.  You have 7 days to opt out of this. Let's put this in perspective a little bit. Google Will Control How You Spend Money With Them This is like handing your car dealer [...]

NYC SEO & Digital Marketing Offers Unique Opportunities

NYC is one of the biggest and most competitive markets in the world for nearly any business battling it out for success.  As the Google algorithm gets more specific and Google ads get more competitive, unique opportunities pop up, where if you are willing to do the work and outsmart your competitors, you can often [...]

Announcing Comprehensive NJ Marketing Symposium December 6

I am thrilled to announce I will be a part of a comprehensive marketing symposium on December 6th from 9am to 11:30am at Powerhouse Studios on 7 Littell Road in East Hanover, NJ.  You can get your tickets here. This is a tremendous opportunity for business owners or marketers to learn the most important aspects of [...]

Beware of Fake Google and other Dangers of Being Found

I have a client that just last week dipped his toe into Google Ads to get a feel for how effective it may be for his traffic and customer acquisition.  He already received his first attempt of being scammed by someone claiming to be Google and asking for his login information to try to "help [...]

SMX Advanced Wednesday – PPC, Conversions, and Analytics

This year it worked out that Tuesday of my SMX Advanced experienced was very SEO focused, while Wednesday saw a deep dive in to pay per click, conversion rate optimization, and better use of analytics.  Though less has changed on the PPC horizon than had last year, there was a lot to confirm that I [...]

Shining the Light on Search Engine Marketing in Seattle-SEO & SEM

It is important to me to stay up to date with the latest information in search engine marketing. Knowing what the latest algorithm adjustment accentuates or punishes, or knowing the latest tweaks to Google Adwords to improve performance are extremely important to me. I invest a lot of hard-earned dollars to make sure I know [...]

SMX Advanced 2018 Is Here – Offering The Best Search Knowledge For My Clients

I learned very early in my business that staying on top of the latest and greatest changes and advancements was critical in offering a superior service to my clients. In the early years, I would bounce around from one conference to the next, trying to find the best source of ongoing and up to date [...]

5 Reasons You May Not Want to Do SEO

Yes, I provide SEO services for businesses across the country and it may be a little strange to do a blog post about why you shouldn't do SEO, but sometimes it is best to know up front. There are some factors involved in your business process that can make SEO very difficult or at the [...]

Google Adwords Targeting – Rarely Used Gems

My parents always told me that actions speak louder than words.  Our activities say a lot about us and with the Facebook data scandal of late, our personal information that is owned online has been all over the news.  Google has had their own run-ins with bad press due to all of the data they [...]