ppc consulting

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Small Business Owners Beware the Robots with Google Ads and SEO

On the heels of the recent Search Engine Land article about the effectiveness of allowing for automated recommendations from Google for your ads, I wanted to remind everyone of the dangers of turning to the tempting world of automated tools for SEO or Pay Per Click management. As their article and one of my recent [...]

Trust and SEO are Important Partners: A+ BBB

I recently reached 10 years of being an accredited business with the Better Business Bureau.  As with any industry, having a good reputation and being trustworthy is an important piece of success. I have earned my A+ rating by working together with my customers to push them toward their goals so that they can focus [...]

Avoid Mistakes Setting Up Your Small Business Google Search Ads Campaign

Google Ads can be a powerful tool for businesses to get found when potential customers or clients are searching for what they have to offer, but there is a lot of danger in setting up your ad campaigns if you don't know how to avoid the traps Google has set up for you. The problem [...]

How to Stop or Start Your Google Ads Campaign

This is a basic but important post to show you how to start (enable) or stop (pause) y0ur Google Ads campaigns. I have helped many small business owners set up campaigns and often I am asked how to turn them on or off.  If you have had a consultant build a campaign for you, which [...]

With a Good Search Plan You Really Can Be Found Anywhere

In my latest You Can Be Found Anywhere post, we find me out on a dirt road in New Jersey, enjoying a morning run and talking about the beauty of a great search plan while seeing the beauty of several deer scurrying off into the woods behind me. Why Search Engine Marketing is So Effective [...]

Get Your Google Responsive Search Ads Going

It seems like we are always chasing the newest gadget or whistle that Google offers for its paid advertising program.  It seems not too long ago we all had to convert the old text ads into new, expanded text ads.  Truthfully, I still run into a couple of accounts each month from someone who is [...]

Copy and Paste Large Cities and States List for Google Ads Negative Keyword Lists

If you manage Google Ads for your company or for many companies, you will sometimes notice pesky city or state names coming up in your search terms that are irrelevant to you. This happens a lot if you are targeting a large geographic area, but are only trying to get people focused on your location.  [...]

Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

Watch out! Google Trying to Control Google Ad Spend

In a scary turn, Google is now notifying some Google Ads advertisers that it will have its own experts begin managing their campaigns.  You have 7 days to opt out of this. Let's put this in perspective a little bit. Google Will Control How You Spend Money With Them This is like handing your car dealer [...]

NYC SEO & Digital Marketing Offers Unique Opportunities

NYC is one of the biggest and most competitive markets in the world for nearly any business battling it out for success.  As the Google algorithm gets more specific and Google ads get more competitive, unique opportunities pop up, where if you are willing to do the work and outsmart your competitors, you can often [...]