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Avoid Mistakes Setting Up Your Small Business Google Search Ads Campaign

Google Ads can be a powerful tool for businesses to get found when potential customers or clients are searching for what they have to offer, but there is a lot of danger in setting up your ad campaigns if you don't know how to avoid the traps Google has set up for you. The problem [...]

How to Stop or Start Your Google Ads Campaign

This is a basic but important post to show you how to start (enable) or stop (pause) y0ur Google Ads campaigns. I have helped many small business owners set up campaigns and often I am asked how to turn them on or off.  If you have had a consultant build a campaign for you, which [...]

With a Good Search Plan You Really Can Be Found Anywhere

In my latest You Can Be Found Anywhere post, we find me out on a dirt road in New Jersey, enjoying a morning run and talking about the beauty of a great search plan while seeing the beauty of several deer scurrying off into the woods behind me. Why Search Engine Marketing is So Effective [...]

Get Your Google Responsive Search Ads Going

It seems like we are always chasing the newest gadget or whistle that Google offers for its paid advertising program.  It seems not too long ago we all had to convert the old text ads into new, expanded text ads.  Truthfully, I still run into a couple of accounts each month from someone who is [...]

Copy and Paste Large Cities and States List for Google Ads Negative Keyword Lists

If you manage Google Ads for your company or for many companies, you will sometimes notice pesky city or state names coming up in your search terms that are irrelevant to you. This happens a lot if you are targeting a large geographic area, but are only trying to get people focused on your location.  [...]

Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

Watch out! Google Trying to Control Google Ad Spend

In a scary turn, Google is now notifying some Google Ads advertisers that it will have its own experts begin managing their campaigns.  You have 7 days to opt out of this. Let's put this in perspective a little bit. Google Will Control How You Spend Money With Them This is like handing your car dealer [...]

NYC SEO & Digital Marketing Offers Unique Opportunities

NYC is one of the biggest and most competitive markets in the world for nearly any business battling it out for success.  As the Google algorithm gets more specific and Google ads get more competitive, unique opportunities pop up, where if you are willing to do the work and outsmart your competitors, you can often [...]

Announcing Comprehensive NJ Marketing Symposium December 6

I am thrilled to announce I will be a part of a comprehensive marketing symposium on December 6th from 9am to 11:30am at Powerhouse Studios on 7 Littell Road in East Hanover, NJ.  You can get your tickets here. This is a tremendous opportunity for business owners or marketers to learn the most important aspects of [...]

Beware of Fake Google and other Dangers of Being Found

I have a client that just last week dipped his toe into Google Ads to get a feel for how effective it may be for his traffic and customer acquisition.  He already received his first attempt of being scammed by someone claiming to be Google and asking for his login information to try to "help [...]