Seems like there are as many search marketing companies out there as there are websites these days. How do you decide who is actually going to help you in search and knows what they are doing versus who is just trying to take your money and fake their way through? Below is why we […]
Day 2 of SMX Advanced brought a number of new opportunities. After focusing on SEO on Day 1, I looked a little more at PPC advances in Day 2. I did start with a session on dealing with algorithmic adjustments, but much of that was information I was already using.
Another new focus coming out […]
Fresh back to my room from Day 1 at SMX Advanced and wanted to jot down some headlines from the different sessions I sat in today. I chose to focus mostly on SEO today, after watching Gary Illyes of Google speak, and prioritize speed, AMP, and Progressive Web Apps (PWA).
My sessions after the Q&A […]
We recently put together a video to try to help explain SEO and how we can help your business get found online. Jeremy Skillings and You Can Be Found have been successfully getting businesses found and getting them more business for over a decade. We are an A+ with the Better Business Bureau and a […]
With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever. Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don’t get to pick the specific […]
This is to serve as a warning to you. A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget. Well, now Google has made things […]
After reading some article recently about how business owners don’t understand a lot of the fundamental concepts of search engine marketing, and also having a few people ask me questions that they said they were afraid to ask because they thought it was stupid, I thought I would make an effort to lay out […]
One of my New Years Resolutions was to get out there more and help business owners understand how search works. I will be offering more free search engine marketing workshops, talks, and of course my social media show. I recently posted to social media an article discussing how 45% of business owners didn’t know […]
I wanted to announce the launch of a new approach I will be trying. We will try to do a free search engine marketing related show on Twitter on Monday mornings. To make this work, I need people to submit their questions to me in the weeks prior. I’m going to do the first […]
I’m sad to say that I have run in to a lot of Adwords campaigns recently that were set up by people that claim to be professionals, but were set up horribly and were basically just handing money to Google with little or no chance of actually gaining the company. I strongly urge any […]