This is to serve as a warning to you. A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget. Well, now Google has made things […]
After reading some article recently about how business owners don’t understand a lot of the fundamental concepts of search engine marketing, and also having a few people ask me questions that they said they were afraid to ask because they thought it was stupid, I thought I would make an effort to lay out […]
One of my New Years Resolutions was to get out there more and help business owners understand how search works. I will be offering more free search engine marketing workshops, talks, and of course my social media show. I recently posted to social media an article discussing how 45% of business owners didn’t know […]
I wanted to announce the launch of a new approach I will be trying. We will try to do a free search engine marketing related show on Twitter on Monday mornings. To make this work, I need people to submit their questions to me in the weeks prior. I’m going to do the first […]
I’m sad to say that I have run in to a lot of Adwords campaigns recently that were set up by people that claim to be professionals, but were set up horribly and were basically just handing money to Google with little or no chance of actually gaining the company. I strongly urge any […]
We regularly work with web developers, IT professionals, and marketing consultants to provide great, reputable, online marketing services from an A+ BBB company and Google Certified Partner. As a search marketing specialist myself, I know how difficult it is to stay on top of the latest, most important rules and trends in the business. Bring value […]
Do you use the Google Keyword planner? If you don’t and you do SEO or Google Adwords, you probably should. Unfortunately there is a down side. Google has recently removed access to a lot of key information in the planner to those it doesn’t feel are spending enough money on Adwords. Yeah, I know, […]
Another big takeaway I got from Seattle is that everyone that is doing PPC should be doing remarketing, and probably those that aren’t. It is one of the most effective forms of online marketing and can be started with as low as 100 visitors to your site in a month.
What is Remarketing?
Remarketing is those […]
One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren’t built with converting in mind. You don’t exist online if you don’t have a search engine marketing plan, but there is no point bringing in new visitors if you […]
Dentists have a very competitive market in the search world. Typically being a local business with a great deal of competition it can be challenging to find your way to the top of search. Often dentists will combine a full SEM plan with Google Adwords, local search and SEO (Search Engine Optimization) to make […]