ppc consulting

/Tag:ppc consulting

5 Reasons You May Not Want to Do SEO

Yes, I provide SEO services for businesses across the country and it may be a little strange to do a blog post about why you shouldn't do SEO, but sometimes it is best to know up front. There are some factors involved in your business process that can make SEO very difficult or at the [...]

Google Adwords Targeting – Rarely Used Gems

My parents always told me that actions speak louder than words.  Our activities say a lot about us and with the Facebook data scandal of late, our personal information that is owned online has been all over the news.  Google has had their own run-ins with bad press due to all of the data they [...]

Pinpoint Adwords Targeting Combines with SEO for Small Business Success

SEO is generally looked to as one of the best marketing strategies for small businesses, but as Google tends to put more paid advertising space all over the search results pages, small businesses get frustrated, feeling that their hard-earned organic rankings are getting pushed down below the fold. Even with the expanding Adwords space, organic [...]

Navigating Adwords: Remarketing, Paid Search, Display Targeting

With the digital marketing world getting more effective, yet more confusing every day, we know that Google offers many options to dip your toe into digital advertising with Google Adwords.  We like to help people find the right mix of methods to target potential customers with their advertising budget and the many choices within Google [...]

Adwords/PPC Consulting: Keyword Consistency

One of the most common mistakes I see business owners make in regards to PPC, or more specifically, Google Adwords campaigns, is trying to catch everything with the same generic ads and landing pages. If you have multiple services that people search for, it serves you better to create a process through adgroups to match [...]

Talking SEO, Adwords, and Local Search in Scotch Plains

I had the wonderful opportunity to be a guest of the Greater Westfield Chamber of Commerce at the JCC in Scotch Plains last night.  We had a great talk about all things search.  I really enjoyed the interaction with the group as we were able to drop some of the formality and have more of [...]

Out of Darkness, Into the Light: 4th Thursday Networking

Yesterday I had the opportunity to speak to a great group at the 4th Thursday Networking Group at the Fireside Grill & Bar in Marlboro, NJ.  I have been a fairly regular attendee at this group get together for years. Thinking through my history yesterday morning, I have followed it through four separate locations over [...]

Shining Light on the Confusing World of Search Marketing

This past Friday I had the honor of speaking to the Perkolator Breakfast group.  This breakfast is held each Friday in Eatontown at the All Seasons Diner and organized by the Monmouth Regional Chamber of Commerce.  It is a great group for business networking and they asked me to "shine a light" on search engine [...]

Standing Out: The Best Search Marketing Choice for Your NJ Business

Seems like there are as many search marketing companies out there as there are websites these days. How do you decide who is actually going to help you in search and knows what they are doing versus who is just trying to take your money and fake their way through?  Below is why we are [...]

PWA’s, Layered Ads and Advanced Call Tracking: SMX Day 2

Day 2 of SMX Advanced brought a number of new opportunities.  After focusing on SEO on Day 1, I looked a little more at PPC advances in Day 2. I did start with a session on dealing with algorithmic adjustments, but much of that was information I was already using. Another new focus coming out [...]