This is to serve as a warning to you. A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget. Well, now Google has made things […]
I’m sad to say that I have run in to a lot of Adwords campaigns recently that were set up by people that claim to be professionals, but were set up horribly and were basically just handing money to Google with little or no chance of actually gaining the company. I strongly urge any […]
I have had a number of people ask me recently why I am a Google Certified Partner and what it entails. I just wanted to take a moment to explain how me being a Google certified partner is a benefit to my clients.
For the first few years that I was in business I hesitated to […]
We regularly work with web developers, IT professionals, and marketing consultants to provide great, reputable, online marketing services from an A+ BBB company and Google Certified Partner. As a search marketing specialist myself, I know how difficult it is to stay on top of the latest, most important rules and trends in the business. Bring value […]
Another big takeaway I got from Seattle is that everyone that is doing PPC should be doing remarketing, and probably those that aren’t. It is one of the most effective forms of online marketing and can be started with as low as 100 visitors to your site in a month.
What is Remarketing?
Remarketing is those […]
One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren’t built with converting in mind. You don’t exist online if you don’t have a search engine marketing plan, but there is no point bringing in new visitors if you […]
You Can Be Found has recently joined the Westfield NJ Chamber of Commerce and is taking on new clients to help businesses better manage their search presence with SEM plans including SEO or PPC (Google Adwords), or in many cases a combination of many elements.
Westfield is a unique and competitive market filled with businesses […]
Google recently removed their pay per click ads from the right side of the results page in desktop searches. They are now opening up the three ads at the top of the page to be potentially four. So there will be more ads at the top but fewer overall. Here are just some quick […]
One of the more common things I find on a monthly basis when analyzing client Adwords accounts, is more negatives to add to our keyword lists. A negative keyword is a keyword you add to your “Negative Keywords” list on either a campaign or adgroup level. If you add a negative, your ad will […]