ppc management

/Tag:ppc management

Google Adwords Targeting – Rarely Used Gems

My parents always told me that actions speak louder than words.  Our activities say a lot about us and with the Facebook data scandal of late, our personal information that is owned online has been all over the news.  Google has had their own run-ins with bad press due to all of the data they [...]

Navigating Adwords: Remarketing, Paid Search, Display Targeting

With the digital marketing world getting more effective, yet more confusing every day, we know that Google offers many options to dip your toe into digital advertising with Google Adwords.  We like to help people find the right mix of methods to target potential customers with their advertising budget and the many choices within Google [...]

Adwords/PPC Consulting: Keyword Consistency

One of the most common mistakes I see business owners make in regards to PPC, or more specifically, Google Adwords campaigns, is trying to catch everything with the same generic ads and landing pages. If you have multiple services that people search for, it serves you better to create a process through adgroups to match [...]

Standing Out: The Best Search Marketing Choice for Your NJ Business

Seems like there are as many search marketing companies out there as there are websites these days. How do you decide who is actually going to help you in search and knows what they are doing versus who is just trying to take your money and fake their way through?  Below is why we are [...]

Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever.  Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don't get to pick the specific keywords. [...]

Not Exactly! Google Changed the Meaning of Exact Match Keywords

This is to serve as a warning to you.  A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default "broad match" that everyone tends to use can cause a lot of wasted budget.  Well, now Google has made things even [...]

Search Engine Marketing 2017 Resolutions

I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences I've [...]

You May be Wasting Over Half of Your Adwords Budget

I'm sad to say that I have run in to a lot of Adwords campaigns recently that were set up by people that claim to be professionals, but were set up horribly and were basically just handing money to Google with little or no chance of actually gaining the company. I strongly urge any small [...]

Why I’m Your NYC, NJ, PA Google Certified Partner

I have had a number of people ask me recently why I am a Google Certified Partner and what it entails. I just wanted to take a moment to explain how me being a Google certified partner is a benefit to my clients. For the first few years that I was in business I hesitated to [...]

Outsource SEO/PPC/Online Marketing to Better Serve Clients

We regularly work with web developers, IT professionals, and marketing consultants to provide great, reputable, online marketing services from an A+ BBB company and Google Certified Partner.  As a search marketing specialist myself, I know how difficult it is to stay on top of the latest, most important rules and trends in the business. Bring value to [...]