ppc management

Standing Out: The Best Search Marketing Choice for Your NJ Business

Seems like there are as many search marketing companies out there as there are websites these days. How do you decide who is actually going to help you in search and knows what they are doing versus who is just trying to take your money and fake their way through?  Below is why we […]

Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever.  Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don’t get to pick the specific […]

Not Exactly! Google Changed the Meaning of Exact Match Keywords

This is to serve as a warning to you.  A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget.  Well, now Google has made things […]

Search Engine Marketing 2017 Resolutions

I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences […]

You May be Wasting Over Half of Your Adwords Budget

I’m sad to say that I have run in to a lot of Adwords campaigns recently that were set up by people that claim to be professionals, but were set up horribly and were basically just handing money to Google with little or no chance of actually gaining the company. I strongly urge any […]

Why I’m Your NYC, NJ, PA Google Certified Partner

I have had a number of people ask me recently why I am a Google Certified Partner and what it entails. I just wanted to take a moment to explain how me being a Google certified partner is a benefit to my clients.

For the first few years that I was in business I hesitated to […]

Outsource SEO/PPC/Online Marketing to Better Serve Clients

We regularly work with web developers, IT professionals, and marketing consultants to provide great, reputable, online marketing services from an A+ BBB company and Google Certified Partner.  As a search marketing specialist myself, I know how difficult it is to stay on top of the latest, most important rules and trends in the business. Bring value […]

Remarketing is Easy and Effective: Day 2 at SMX Advanced Seattle

Another big takeaway I got from Seattle is that everyone that is doing PPC should be doing remarketing, and probably those that aren’t.  It is one of the most effective forms of online marketing and can be started with as low as 100 visitors to your site in a month.

What is Remarketing?

Remarketing is those […]

Landing Page Optimization (LPO): Converting the Visitor

One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren’t built with converting in mind. You don’t exist online if you don’t have a search engine marketing plan, but there is no point bringing in new visitors if you […]

SEO, PPC, SEM for Westfield Businesses

You Can Be Found has recently joined the Westfield NJ Chamber of Commerce and is taking on new clients to help businesses better manage their search presence with SEM plans including SEO or PPC (Google Adwords), or in  many cases a combination of many elements.

Westfield is a unique and competitive market filled with businesses […]