After reading some article recently about how business owners don’t understand a lot of the fundamental concepts of search engine marketing, and also having a few people ask me questions that they said they were afraid to ask because they thought it was stupid, I thought I would make an effort to lay out […]
Another big takeaway I got from Seattle is that everyone that is doing PPC should be doing remarketing, and probably those that aren’t. It is one of the most effective forms of online marketing and can be started with as low as 100 visitors to your site in a month.
What is Remarketing?
Remarketing is those […]
Dentists have a very competitive market in the search world. Typically being a local business with a great deal of competition it can be challenging to find your way to the top of search. Often dentists will combine a full SEM plan with Google Adwords, local search and SEO (Search Engine Optimization) to make […]
Google recently removed their pay per click ads from the right side of the results page in desktop searches. They are now opening up the three ads at the top of the page to be potentially four. So there will be more ads at the top but fewer overall. Here are just some quick […]
One of the more common things I find on a monthly basis when analyzing client Adwords accounts, is more negatives to add to our keyword lists. A negative keyword is a keyword you add to your “Negative Keywords” list on either a campaign or adgroup level. If you add a negative, your ad will […]
Hello everyone. It has been a rough week for me as I have been sick as a dog, but wanted to get a post out that was helpful and informative. Would have loved to have some fun with April Fools, but unfortunately was struggling to even move and had lots of other work to […]
First of all, Happy New Year to everyone. I was going to do a post this week just wishing everyone a Happy New Year, but thought I might as well give you something to help you too. Next week, in honor of the NFL Playoffs, I’m going to do a post on SEM Playoffs, […]
Google Adwords can be very confusing for a small business owner. I just wanted to share some quick basics for businesses setting up their adwords campaigns to avoid some common mistakes that I see even large budget companies doing. These basics are important no matter how much you are spending, but can be even […]