ppc

Understanding the basics of SEM, SEO, PPC

After reading some article recently about how business owners don’t understand a lot of the fundamental concepts of search engine marketing, and also having a few people ask me questions that they said they were afraid to ask because they thought it was stupid, I thought I would make an effort to lay out […]

Search Engine Marketing 2017 Resolutions

I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences […]

Remarketing is Easy and Effective: Day 2 at SMX Advanced Seattle

Another big takeaway I got from Seattle is that everyone that is doing PPC should be doing remarketing, and probably those that aren’t.  It is one of the most effective forms of online marketing and can be started with as low as 100 visitors to your site in a month.

What is Remarketing?

Remarketing is those […]

SEO, PPC, SEM for Dentists

Dentists have a very competitive market in the search world.  Typically being a local business with a great deal of competition it can be challenging to find your way to the top of search.  Often dentists will combine a full SEM plan with Google Adwords, local search and SEO (Search Engine Optimization) to make […]

No more Adwords ads on the right? What does this mean?

Google recently removed their pay per click ads from the right side of the results page in desktop searches.  They are now opening up the three ads at the top of the page to be potentially four.  So there will be more ads at the top but fewer overall. Here are just some quick […]

Google Adwords Primer: Negative Keywords

One of the more common things I find on a monthly basis when analyzing client Adwords accounts, is more negatives to add to our keyword lists.  A negative keyword is a keyword you add to your “Negative Keywords” list on either a campaign or adgroup level.  If you add a negative, your ad will […]

Search Engine Marketing (SEM) News This Week

I typically try to break down the biggest story of the week and break it down to a post that helps you with an easily understandable takeaway that can be digested and used to help your business today.  The past week or so has had a number of mentionable news items come out so […]

Google Adwords Requiring Phone Number Verification

Hello everyone.  It has been a rough week for me as I have been sick as a dog, but wanted to get a post out that was helpful and informative.  Would have loved to have some fun with April Fools, but unfortunately was struggling to even move and had lots of other work to […]

PPC Landing Page Fundamentals

First of all, Happy New Year to everyone.  I was going to do a post this week just wishing everyone a Happy New Year, but thought I might as well give you something to help you too.  Next week, in honor of the NFL Playoffs, I’m going to do a post on SEM Playoffs, […]

Google Adwords Consulting Basics: Avoiding Common Mistakes Part 1

Google Adwords can be very confusing for a small business owner.  I just wanted to share some quick basics for businesses setting up their adwords campaigns to avoid some common mistakes that I see even large budget companies doing.  These basics are important no matter how much you are spending, but can be even […]