I have begun my fifteenth year in the search engine marketing industry. Since day one we have been told that "Content is King", but there are so many other factors involved to succeed at SEO and PPC that we often chase down the latest ways to exploit the weaknesses in the Google algorithm, which is [...]
Google Ads can be a powerful tool for businesses to get found when potential customers or clients are searching for what they have to offer, but there is a lot of danger in setting up your ad campaigns if you don't know how to avoid the traps Google has set up for you. The problem [...]
A study published by TechCrunch last year showed that Americans spend over 5 hours a day on their mobile devices. That is just their mobile devices and does not include their computers at work or at home. That being said, it is clear that getting your company in front of new customers should involve some [...]
Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go. We have been fully immersed in helping business [...]
Seems like there are as many search marketing companies out there as there are websites these days. How do you decide who is actually going to help you in search and knows what they are doing versus who is just trying to take your money and fake their way through? Below is why we are [...]
We recently put together a video to try to help explain SEO and how we can help your business get found online. Jeremy Skillings and You Can Be Found have been successfully getting businesses found and getting them more business for over a decade. We are an A+ with the Better Business Bureau and a Google [...]
After reading some article recently about how business owners don't understand a lot of the fundamental concepts of search engine marketing, and also having a few people ask me questions that they said they were afraid to ask because they thought it was stupid, I thought I would make an effort to lay out some [...]
I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences I've [...]
Another big takeaway I got from Seattle is that everyone that is doing PPC should be doing remarketing, and probably those that aren't. It is one of the most effective forms of online marketing and can be started with as low as 100 visitors to your site in a month. What is Remarketing? Remarketing is [...]
Dentists have a very competitive market in the search world. Typically being a local business with a great deal of competition it can be challenging to find your way to the top of search. Often dentists will combine a full SEM plan with Google Adwords, local search and SEO (Search Engine Optimization) to make sure [...]
