ranking factors

/Tag: ranking factors

2019 Growing Ranking Factors: Lighthouse and UX

In the second of my posts on growing SEO Ranking Factors in 2019, I want to touch on Google's Lighthouse tool. As Google tries to turn more and more of your user experiences into specific metrics, the Lighthouse tool is an open window into much of the data that they are using to determine UX. [...]

2019 Growing Ranking Factors: Dwell Time

Over the next week or so I am going to do a series of posts on some factors that seem to be growing in importance in the SEO world. We should try to pay more attention to these factors in 2019, when we can, to improve our positioning and success. Dwell time is a somewhat [...]

In 2019 SEO Even More About Trust Than Ever

If you are ready to take the jump into the high ROI world or SEO in 2019, you should know how important trust has become to this top-tier digital marketing strategy.  Not only do you need to show the world and Google that your company is trustworthy, but you need to hire someone you know [...]

Google is Just a Mirror

After reviewing the biggest ranking factors for 2019 the last few days, and then stumbling on the hearings with Google this week, it is interesting to take some of the outside world into context with the Google rankings. This is not a political post. I know, anyone who starts by saying that is usually following [...]

By |2018-12-14T21:02:42+00:00December 13th, 2018|Categories: SEO Ranking Factors|Tags: , |

Looking at the Top 5 Negative Local Search Ranking Factors

I posted earlier in the week about the latest local search ranking factors study that came out. With that post, I discussed which factors seemed to carry the most weight and some of the things a business owner could do at lower levels of effort to improve their positioning and exposure.  With this post, I [...]

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

Monmouth Chamber SEO Consulting in Eatontown: Ranking in 2018

I had the privilege this past Friday to speak to the Monmouth Regional Chamber of Commerce at their weekly Perkolator breakfast in Eatontown about how to rank in 2018 for small businesses. We covered the latest in SEO necessities including Google My Business, link building, user experience (UX) necessities and more.  The breakfast is a [...]

How to Rank For Your Keyword Phrase in 2018

It is the summer of 2018 and though Google says they try to simplify things, SEO gets more and more complicated.  I wanted to do a quick overview for the small business owner to at least have a basic knowledge of what is important to ranking for that phrase they want to show up for.  [...]

Local Search Marketing Factors Released

David Mihm used to put together an amazing survey of the search industry to determine the most important ranking factors and also trends over time in the factors we focus on.  He moved on to other things in recent years. Great guy.  Darren Shaw, another great in local search, has taken over and provided a [...]

By |2017-10-10T18:51:12+00:00April 17th, 2017|Categories: Google Maps, Google Updates, local search|Tags: , , |

Schema Markup Penalty: What is it?

This week news came out that Google did an algorithmic update to punish sites that did structured markup or schema incorrectly or in a spammy manner.  I wanted to touch on this lightly just to explain what it is because most small business owners I run across are not even using structured markup so it [...]