ranking factors

Local Search Marketing Factors Released

David Mihm used to put together an amazing survey of the search industry to determine the most important ranking factors and also trends over time in the factors we focus on.  He moved on to other things in recent years. Great guy.  Darren Shaw, another great in local search, has taken over and provided […]

Schema Markup Penalty: What is it?

This week news came out that Google did an algorithmic update to punish sites that did structured markup or schema incorrectly or in a spammy manner.  I wanted to touch on this lightly just to explain what it is because most small business owners I run across are not even using structured markup so […]