Review Management

/Tag: Review Management

10-4 Good Buddy – Review Counts and Scores Display Trust to Google

I posted an article the other day showing a study that was done on the number of businesses with Google reviews and the average score of high ranking sites. To rank in Google, everything is relative so you typically just need to be better than the other sites you are competing with for certain search terms, [...]

By |2018-11-08T14:05:43+00:00November 8th, 2018|Categories: local search, Review Management, SEO Consulting|Tags: , , |

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

New Dr. Death Podcast Shows Importance of Online Review Accuracy

As a big fan of podcasts, I go through them pretty quickly  I have recently been binging my way through a 6 episode podcast called Dr. Death, about a spinal surgeon run amok in Texas. I would recommend it though it is sad and frightening. Though it took place a few years ago, it also [...]

By |2018-09-25T13:49:12+00:00September 25th, 2018|Categories: Review Management|Tags: , |

Reviews Are Important to Every Business, Not Just Local Businesses

As I sift through the August data for many clients and read up on what others are sharing, I am seeing one strong correlation. Remember. as Joy Hawkins so cleverly pointed out, that correlation does not always mean causation. From reading up on what Joy and other leaders have said in recent weeks about the [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

SEO Basics – Where do I start?

Many small business owners feel overwhelmed and confused by the world of SEO. It seems so complicated and they are constantly being hit with emails telling them all the things they are doing wrong and how they fail this test or that. There are hundreds of things you can do to improve your standing with [...]

When is 4.8 Greater than 5.0? The World of Fake Reviews

As with anything else that is shown to be important to Google rankings, with the importance of online reviews growing, an entire industry has sprouted up to provide fake reviews for businesses in an effort to pass competitors and gain a presence in local markets. I wish I could say that Google catches these businesses [...]

Digital Marketing Future: Customer Interaction with Reviews, Posts, Q&A, Content

Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing.  Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]

SEO and SEM Talk with the Freehold NJ Rotary Club

Today I had the surprising opportunity to talk SEO, Adwords, Google reviews, and more with the Freehold NJ rotary club, of which I am a recently new member. The club meets every Tuesday at noon at the American Hotel in downtown Freehold. Feel free to stop in.  Rotary is a tremendous organization that I am [...]

Doing Online Review Management the Right Way

We all know reviews are important for a business online. Putting aside the ranking connection, studies have shown 88% of consumers trust online reviews as much as personal recommendations.  We all have our own methods of taking reviews into account. I tend to look at the 1-star and the 4-star reviews and try to pull [...]

By |2018-03-02T12:14:55+00:00March 2nd, 2018|Categories: local search, Review Management|Tags: , |