Review Management

/Tag:Review Management

SEO Basics – Where do I start?

Many small business owners feel overwhelmed and confused by the world of SEO. It seems so complicated and they are constantly being hit with emails telling them all the things they are doing wrong and how they fail this test or that. There are hundreds of things you can do to improve your standing with [...]

When is 4.8 Greater than 5.0? The World of Fake Reviews

As with anything else that is shown to be important to Google rankings, with the importance of online reviews growing, an entire industry has sprouted up to provide fake reviews for businesses in an effort to pass competitors and gain a presence in local markets. I wish I could say that Google catches these businesses [...]

Digital Marketing Future: Customer Interaction with Reviews, Posts, Q&A, Content

Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing.  Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]

SEO and SEM Talk with the Freehold NJ Rotary Club

Today I had the surprising opportunity to talk SEO, Adwords, Google reviews, and more with the Freehold NJ rotary club, of which I am a recently new member. The club meets every Tuesday at noon at the American Hotel in downtown Freehold. Feel free to stop in.  Rotary is a tremendous organization that I am [...]

Doing Online Review Management the Right Way

We all know reviews are important for a business online. Putting aside the ranking connection, studies have shown 88% of consumers trust online reviews as much as personal recommendations.  We all have our own methods of taking reviews into account. I tend to look at the 1-star and the 4-star reviews and try to pull [...]

By | 2018-03-02T12:14:55+00:00 March 2nd, 2018|Categories: local search, Review Management|Tags: , |0 Comments

Google to begin showing “Reviews from the Web”

So it has always been the case that Google considers reviews from all over the internet in your local rankings, and I suggested maybe eventually in other rankings.  However, people tend to push people toward one place, like Facebook or Yelp, or often Google.  Well there is something else to worry about now.  Google is [...]

By | 2017-10-10T18:51:17+00:00 September 8th, 2016|Categories: local search, Review Management|Tags: , , |0 Comments