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You Can Be Found Anywhere: West Point Unique Content

With all of the craziness of November, we never got out the You Can Be Found Anywhere last month.  Here it is from West Point, where I joined some friends to attend the Army football game and lots of other interesting and exciting fanfare and history.  Army provides a very unique experience if you ever [...]

SEO: Back to Basics 2019-2020

The Google algorithm gets smarter and more complex every day. Google would tell you that they are constantly tweaking the algorithm and may have several adjustments each week.  In the past, there have been one or two each year that are big enough to rock the industry and cause fundamental change to approach.  In 2019, [...]

Search Ranked Most Effective Way to Get an American’s Business

A few interesting nuggets came from a recent survey by Fractl of over 500 Americans to learn about how they view different marketing tactics. Moz detailed the results in their recent article here. I would recommend digging into the details in the article, but the main headline is that Americans, as represented by this survey, [...]

GMB: Improving Review Score and Responses Improve Conversions

Search Engine Land recently dug into a recent study showing how increases in review score and responses correlated to more conversions. This seems like a no brainer to those that have been following closely and understand that Google rewards interacting with your GMB page, but it is important in that any time we show true [...]

Check Out How Google Understands Your Images

I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]

SEO and SEM Talks for your Chamber or Business Networking Group

SEO and Google Ads can be very rewarding to your business, but they can also be very confusing. It can be very easy to be led down the path by old news or even by Google themselves. With over a decade in the industry, I take great joy in educating small business owners about the [...]

Why You Really Should Ask Everyone for Reviews

Just last week I talked to someone who explained how they did "Review Gating" for their company. This is a practice that was banned by Google back in the spring of 2018.  This means you can get in trouble and in many cases lose all of your reviews if found to be "gating". What is [...]

Are Images the Next Driver in Google Local Search?

David Mihm has been providing brilliant predictions about local search for as long as I can remember. In his most recent discussion with another local search legend, Mike Blumenthal, they discuss the changing local landscape and how images seem to be growing in importance. I blogged about GMB images recently but wanted to bring to [...]

Small Business SEO Audits: What Really Moves the Dial?

It is believed that there are literally hundreds of ranking factors for the Google algorithm. Being in the SEO world every day, I have to decide on which tools to use for audits to determine what is right or wrong with different businesses and their approach to SEO.  Typically any small business web presence is [...]

North Carolina SEO Rankings: You Can Be Found Anywhere

This month our You Can Be Found Anywhere segment finds me sliding down sliding rock at Pisgah National Forest in North Carolina.  I would highly recommend it. Avoid Sliding SEO Rankings The idea here is that if you see your rankings are sliding, you definitely want to call in a reputable SEO consultant to help [...]