SEO Ranking Factors

/Tag: SEO Ranking Factors

Reviews Have Far More Important Factors Than Average Score

I suggested almost exactly five years ago that reviews would be the links of the future.  By that, I mean that their weight in the Google algorithm would increase to the point that they became the most important individual factor. Much like links have many individual factors beyond just total count, such as frequency, site [...]

How to Identify Content That Needs to Be Refreshed for SEO

With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic.  Most often the dramatic drop is due to old content.  Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]

Low Hanging Fruit of Small Business Link Building

Links are often the most misunderstood part of SEO for small business owners trying to compete in this confusing environment.  With recent studies showing inbound links still being a huge part of ranking success, I still have many talks with business owners that think if you just insert keywords on your pages and in your [...]

You Can Be Found Anywhere – SEO at the Santa Monica Pier

The latest episode of You Can Be Found Anywhere takes place at the Santa Monica Pier.  This is one of the world's most famous piers and is a fine opportunity to talk about how a great search engine marketing plan including SEO, PPC, and/or local search will help your business stand out from its peers.  [...]

The Difficult World of Reviews and Review Management

Online reviews have been growing in importance in recent years. Just looking back at some of my recent posts about review management and the importance or reviews show how they are growing in importance and popularity.  Aside from that, business owners are now getting inundated with offers for review management tools. I have always been [...]

2019 Growing Ranking Factors: Dwell Time

Over the next week or so I am going to do a series of posts on some factors that seem to be growing in importance in the SEO world. We should try to pay more attention to these factors in 2019, when we can, to improve our positioning and success. Dwell time is a somewhat [...]

NYC SEO & Digital Marketing Offers Unique Opportunities

NYC is one of the biggest and most competitive markets in the world for nearly any business battling it out for success.  As the Google algorithm gets more specific and Google ads get more competitive, unique opportunities pop up, where if you are willing to do the work and outsmart your competitors, you can often [...]

In 2019 SEO Even More About Trust Than Ever

If you are ready to take the jump into the high ROI world or SEO in 2019, you should know how important trust has become to this top-tier digital marketing strategy.  Not only do you need to show the world and Google that your company is trustworthy, but you need to hire someone you know [...]

YCBF Anywhere Talking SEO Factors in the Kingdom of Wonder

Cambodia is called the Kingdom of Wonder, and their greatest wonder is the Angkor Wat Temple. Though the Siem Reap area of Cambodia has hundreds of temples to view and enjoy, Angkor Wat is the signature spot and the target of one of my bucket list trips.  It is as beautiful as you would hope.  [...]

2018 Local Search Ranking Factors Study Released

Whitespark and Moz, two great and trustworthy sources in search engine marketing, just released the latest local search ranking factors study. For you small business owners, the good news is that things that you have complete control over are increasing in importance as Google tries to get more people to utilize Google My Business (GMB), [...]