SEO Ranking Factors

Home/Tag: SEO Ranking Factors

SEO is About Change: Being Flexible is Important

2019 has been a year of change in the world of SEO and Google Local Search.  So was 2018, and 2017, and... The point is that if you are going to invest in SEO, which can be incredibly successful when done right, you need to be ready for change.  In fact, I wrote this post [...]

Schoodic Peninsula Maine SEO Fundamentals: YCBF Anywhere

The latest You Can Be Found anywhere is from the Schoodic Peninsula in Maine, a lesser traveled area of Acadia National Park, one of my favorite places. Some of my favorite hikes were in the relative quiet of the Schoodic Peninsula.  This month we focus on the rock hard fundamentals needed to build your SEO [...]

Small Businesses Can Outrank Big Sites with Smart SEO

The fundamental point of the Google algorithm is to provide the best answers and user experience to searchers.  Though it can be frustrating at times when you see people game the system, there is also beauty in the fact that there is still an opportunity for small businesses to outrank the big sites if they [...]

Google My Business (GMB) Photos Boost Local Rankings

A great new study was outlined on Search Engine Land last week that shows a high correlation between the number of images you have on your Google My Business page and your listings search presence.  I don't plan to go into all the details here, as the article covered that pretty well.  However, it is [...]

SH! Specific and Helpful Posts to Increase SEO Presence and Strength

“Content is King” in the world of SEO. Though there are hundreds of other factors that have a say in your ranking possibilities, content is the one you have the most control over.  Small businesses trying to compete against the big guys often have to find their niche in search with more specific searches, as [...]

Reviews Have Far More Important Factors Than Average Score

I suggested almost exactly five years ago that reviews would be the links of the future.  By that, I mean that their weight in the Google algorithm would increase to the point that they became the most important individual factor. Much like links have many individual factors beyond just total count, such as frequency, site [...]

How to Identify Content That Needs to Be Refreshed for SEO

With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic.  Most often the dramatic drop is due to old content.  Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]

Low Hanging Fruit of Small Business Link Building

Links are often the most misunderstood part of SEO for small business owners trying to compete in this confusing environment.  With recent studies showing inbound links still being a huge part of ranking success, I still have many talks with business owners that think if you just insert keywords on your pages and in your [...]

You Can Be Found Anywhere – SEO at the Santa Monica Pier

The latest episode of You Can Be Found Anywhere takes place at the Santa Monica Pier.  This is one of the world's most famous piers and is a fine opportunity to talk about how a great search engine marketing plan including SEO, PPC, and/or local search will help your business stand out from its peers.  [...]

The Difficult World of Reviews and Review Management

Online reviews have been growing in importance in recent years. Just looking back at some of my recent posts about review management and the importance or reviews show how they are growing in importance and popularity.  Aside from that, business owners are now getting inundated with offers for review management tools. I have always been [...]