SEO Ranking Factors

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Information Gain and the Future of SEO

The world of SEO is always changing and it pays to be able to look into the future a bit and read the tea leaves to stay ahead of the curve.  Though 2020 has been a mess in many ways, including the world of SEO and local search, with service pauses, Google glitches (see this [...]

Getting Found Without Limits: You Can Be Found Anywhere in Austin

Our February episode of You Can Be Found Anywhere comes straight from my search conference last week in Austin, TX.  I was able to get away for the conference for a little bit of fun and took in some music at the Moody Theater, home of the legendary Austin City Limits. Getting Found Without Limits [...]

DIY Free Entity Tool for SEO Content Ideas

With content becoming more and more important as a ranking factor, even though it has always been king, there are many great tools out there to help SEO's to research semantic search topics. For example, if y0u want to rank for a certain phrase, what other content topics should be covered in what you write?  [...]

The Future of Reviews 2020: The Specifics

As Google gets more nuanced with its algorithm over time, we are seeing reviews move up in importance and offer a lot more information than simply the overall score.  Sergey Alakov recently found Google showing thumbs up and thumbs down to specific features within hotel reviews. This is the canary in the coal mine for [...]

Time to Rewrite Your Page Titles? SEO Evolution

With each year and update, Google gets better and smarter at understanding searcher intent and providing the best answers to their queries.  Title tags have always been an important part of small business SEO.  They are sometimes approached formulaically, trying to get in that main keyword and maybe the key geographic target. But now with [...]

SEO Competitive Research in Annapolis: Army-Navy YCBF Anywhere

This is a quick follow-up of the You Can Be Found Anywhere from West Point last week. This time we are in Annapolis at Navy-Marine Corps Memorial Stadium, home of the Navy football team. One of the biggest rivalry games in sports is the annual Army-Navy football game, which takes place this weekend, so I [...]

SEO is About Change: Being Flexible is Important

2019 has been a year of change in the world of SEO and Google Local Search.  So was 2018, and 2017, and... The point is that if you are going to invest in SEO, which can be incredibly successful when done right, you need to be ready for change.  In fact, I wrote this post [...]

Schoodic Peninsula Maine SEO Fundamentals: YCBF Anywhere

The latest You Can Be Found anywhere is from the Schoodic Peninsula in Maine, a lesser traveled area of Acadia National Park, one of my favorite places. Some of my favorite hikes were in the relative quiet of the Schoodic Peninsula.  This month we focus on the rock hard fundamentals needed to build your SEO [...]

Small Businesses Can Outrank Big Sites with Smart SEO

The fundamental point of the Google algorithm is to provide the best answers and user experience to searchers.  Though it can be frustrating at times when you see people game the system, there is also beauty in the fact that there is still an opportunity for small businesses to outrank the big sites if they [...]

Google My Business (GMB) Photos Boost Local Rankings

A great new study was outlined on Search Engine Land last week that shows a high correlation between the number of images you have on your Google My Business page and your listings search presence.  I don't plan to go into all the details here, as the article covered that pretty well.  However, it is [...]

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