SEO Ranking Factors

/Tag: SEO Ranking Factors

$99 Expert SEO Audit to Determine Where Your Traffic Went

There have been several major Google algorithm updates since July.  I have had a number of businesses come to me and wonder what happened to the phone calls or what happened to their traffic. With Google constantly updating and tweaking their algorithm they will tell you that there are no more major updates and that [...]

Reviews Are Important to Every Business, Not Just Local Businesses

As I sift through the August data for many clients and read up on what others are sharing, I am seeing one strong correlation. Remember. as Joy Hawkins so cleverly pointed out, that correlation does not always mean causation. From reading up on what Joy and other leaders have said in recent weeks about the [...]

How to Rank For Your Keyword Phrase in 2018

It is the summer of 2018 and though Google says they try to simplify things, SEO gets more and more complicated.  I wanted to do a quick overview for the small business owner to at least have a basic knowledge of what is important to ranking for that phrase they want to show up for.  [...]

3 Second Rule – Top 15 Ranking Requires Under 3 Second Load Time

Well, Google is coming out soon with the "Speed Update", which they say is really only going to hurt the absolutely poorest performing sites, but we all knew speed matters anyway, and with a recent Searchmetrics study, we find that a 3 second load time is basically required these days to crack the top 15, [...]

DIY SEO Competitive Analysis – Know Your Market

With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything.  It has always been the case that everything is relative in SEO.  If you aren't competing against Amazon, your [...]

NE Pennslvania SEO at Water Gap Waterfalls

In a special bonus edition of You Can Be Found Anywhere, I visit the Delaware Water Gap national recreation area and Raymondskill Falls in northeastern Pennsylvania and with the beautiful waterfalls at my back, discuss falling rankings and how to resolve them. The point of our You Can Be Found Anywhere series is to underline [...]

Deconstructing Keyword Research

Almost exactly a year ago I posted about how keyword research has changed over time and explained a bit about how semantic search works. A year later and fresh off of a nice article I shared on social media yesterday about keyword phrase targeting, I think it is time to revisit the subject a little [...]

Refresh Your Content in 2018: It May Be Your Biggest Problem

With the big content based changes to the Google algorithm this year, many smaller businesses were caught by surprise, and some are just noticing as the year comes to an end. Organic traffic is down and you aren't sure why? It is likely content based. The algorithm has gotten much better at picking out "thin" [...]

Make Sure Your NAP’s Are Right in 2018: SEO Local Search

One of the common problems I see local businesses run into that tends to confuse them or cost them a lot of money, are messy NAP's. NAP's are Name, Address, and Phone number listings on the internet.  Because some businesses take bad advice from ill-informed or simply unethical SEO consultants, they sometimes create many different names [...]

Google Freshness is Big – What does Small Biz do?

On Friday I posted a bit of a rant on the Google freshness update that took place in November and hit about 35% of searches. It isn't so much that freshness shouldn't be important, but the timing of it and the fact that a few of the big changes this year really hit small businesses [...]