SEO Ranking Factors

/Tag: SEO Ranking Factors

How to Rank For Your Keyword Phrase in 2018

It is the summer of 2018 and though Google says they try to simplify things, SEO gets more and more complicated.  I wanted to do a quick overview for the small business owner to at least have a basic knowledge of what is important to ranking for that phrase they want to show up for.  [...]

3 Second Rule – Top 15 Ranking Requires Under 3 Second Load Time

Well, Google is coming out soon with the "Speed Update", which they say is really only going to hurt the absolutely poorest performing sites, but we all knew speed matters anyway, and with a recent Searchmetrics study, we find that a 3 second load time is basically required these days to crack the top 15, [...]

DIY SEO Competitive Analysis – Know Your Market

With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything.  It has always been the case that everything is relative in SEO.  If you aren't competing against Amazon, your [...]

NE Pennslvania SEO at Water Gap Waterfalls

In a special bonus edition of You Can Be Found Anywhere, I visit the Delaware Water Gap national recreation area and Raymondskill Falls in northeastern Pennsylvania and with the beautiful waterfalls at my back, discuss falling rankings and how to resolve them. The point of our You Can Be Found Anywhere series is to underline [...]

Deconstructing Keyword Research

Almost exactly a year ago I posted about how keyword research has changed over time and explained a bit about how semantic search works. A year later and fresh off of a nice article I shared on social media yesterday about keyword phrase targeting, I think it is time to revisit the subject a little [...]

Refresh Your Content in 2018: It May Be Your Biggest Problem

With the big content based changes to the Google algorithm this year, many smaller businesses were caught by surprise, and some are just noticing as the year comes to an end. Organic traffic is down and you aren't sure why? It is likely content based. The algorithm has gotten much better at picking out "thin" [...]

Make Sure Your NAP’s Are Right in 2018: SEO Local Search

One of the common problems I see local businesses run into that tends to confuse them or cost them a lot of money, are messy NAP's. NAP's are Name, Address, and Phone number listings on the internet.  Because some businesses take bad advice from ill-informed or simply unethical SEO consultants, they sometimes create many different names [...]

Google Freshness is Big – What does Small Biz do?

On Friday I posted a bit of a rant on the Google freshness update that took place in November and hit about 35% of searches. It isn't so much that freshness shouldn't be important, but the timing of it and the fact that a few of the big changes this year really hit small businesses [...]

UX Key for SEO: What does that mean?

So Google will tell you that User Experience, or UX, is the #1 SEO factor.  In a sense that may be true, but it is vague and confusing to many who seek actionable advice on how to move up the rankings. So I wanted to break down UX to help people understand what all of [...]

Nothing Eclipses Links as an SEO Ranking Signal

Want to start off by apologizing for no blog post last week. I try to get at least one out each week but unfortunately had a fall and still experiencing concussion symptoms, though they have diminished a bit now.  Wasn't in good shape for putting thoughts on the blog last week.  With the big news [...]