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You Can Be Found Anywhere: West Point Unique Content

With all of the craziness of November, we never got out the You Can Be Found Anywhere last month.  Here it is from West Point, where I joined some friends to attend the Army football game and lots of other interesting and exciting fanfare and history.  Army provides a very unique experience if you ever [...]

Searching for a Happy Thanksgiving?

This is an updated post from 2015. On this day before Thanksgiving I just wanted to reach out and wish everyone a very Happy Thanksgiving and have a little non-scientific fun looking at what we search for related to Thanksgiving.  I used the Google keyword tool to inform my data here and started my research [...]

By |2019-11-27T16:50:01+00:00November 27th, 2019|Categories: Holiday, Keyword Research, SEO|Tags: , , |

SEO: Back to Basics 2019-2020

The Google algorithm gets smarter and more complex every day. Google would tell you that they are constantly tweaking the algorithm and may have several adjustments each week.  In the past, there have been one or two each year that are big enough to rock the industry and cause fundamental change to approach.  In 2019, [...]

Digital Marketing Research Important For Every Target

On the heels of the great Moz tool I shared yesterday, I wanted to explain why this is so helpful and important to small business owners trying to compete in the digital marketing world.  Just in the past week, I have had two small business owners come to me with the goal of competing for [...]

SEO is About Change: Being Flexible is Important

2019 has been a year of change in the world of SEO and Google Local Search.  So was 2018, and 2017, and... The point is that if you are going to invest in SEO, which can be incredibly successful when done right, you need to be ready for change.  In fact, I wrote this post [...]

Reviews Have Far More Important Factors Than Average Score

I suggested almost exactly five years ago that reviews would be the links of the future.  By that, I mean that their weight in the Google algorithm would increase to the point that they became the most important individual factor. Much like links have many individual factors beyond just total count, such as frequency, site [...]

SEO Keyword Research is a Whole New Ballgame – TF-IDF

With the rise of semantic search in recent years, which is basically Google's AI getting better at figuring out what good content is, rather than just searching for how often a specific keyword or phrase shows up on a page, the world of keyword research has changed significantly.  We no longer focus on a keyword [...]

Google Charging for Their Own Ranking Factors a Little Sketchy?

I recently did a post on the importance of understanding how to use SEO tools.  Though there are a lot of helpful tools out there, many position themselves as the answer to your SEO needs, but a tool is only as good as the person using it, and if you don't have SEO knowledge, they [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Low Hanging Fruit of Small Business Link Building

Links are often the most misunderstood part of SEO for small business owners trying to compete in this confusing environment.  With recent studies showing inbound links still being a huge part of ranking success, I still have many talks with business owners that think if you just insert keywords on your pages and in your [...]