SEO

Home/Tag: SEO

Information Gain and the Future of SEO

The world of SEO is always changing and it pays to be able to look into the future a bit and read the tea leaves to stay ahead of the curve.  Though 2020 has been a mess in many ways, including the world of SEO and local search, with service pauses, Google glitches (see this [...]

Lots of Google My Business (GMB) Changes That You Need to Know About

We have some big news with some new offerings coming out in the coming days, but with all of the changes and updates with Google My Business (GMB) in recent days, I thought it was important to do a quick overview to highlight some of the things that are going on. Some of these are [...]

Where do I start with my SEO?

There are a lot of moving pieces in the SEO world and literally, hundreds of different things are shown to have correlations with your rankings in Google.  Often, for small business owners who just step into this world because they see how important it is, it leads to immediate confusion. They meet with a few [...]

The Hamptons and Montauk SEO: You Can Be Found Anywhere

In the June You Can Be Found Anywhere, we visit a very famous lighthouse out on Long Island.  With the world as it is right now, it can be very confusing for business owners. Is there a good business pivot for COVID or am I just waiting this out? Digital marketing is more important than [...]

Online Reviews Mean Much More Than You Realize: Review Management

GatherUp recently released 120+ amazing statistics on the importance of reviews for business success. This just underlines what I have been shouting for years... or maybe puts it in bold with an exclamation point.  As we move into the future with better algorithms and artificial intelligence, and with Google getting smarter at weeding out fake [...]

Starting a Successful Business with SEO: YCBF Anywhere

This month our You Can Be Found Anywhere finds me in Bentonville, AR at the site of the first-ever Walmart store.  The world is changing with the COVID-19 experience and many new businesses and types of businesses are going to spring forward with success. Much like Walmart took the world by storm after starting in [...]

Internal Linking an Often Overlooked Piece of the Small Business SEO Puzzle

Internal linking can be tedious and time-consuming. Especially if you have a site with a lot of content and have to go back and do it as a project.  Because of this and the nature of smaller budgets and fewer resources for small businesses, it is often not addressed. Internal linking shouldn't be ignored anymore, [...]

You Need New Content for Your Digital Pivot: SEO-PPC-GMB

It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]

SEO & PPC for E-commerce: Quarantine Business Pivots

The world has made a major pivot in the past month as we deal with COVID-19 and mass quarantining from home. Many businesses can't run at all or in full capacity, and many are exploring their own pivots to operate as best as they can in the current business landscape. Hopefully, in the long run, [...]

Quarantine You Can Be Found Anywhere: SEO

With the world in a unique situation, this month the You Can Be Found Anywhere finds me in quarantine, much like most of the world. SEO Primary Marketing Channel During Quarantine However, being in quarantine helps underline the importance of SEO even more for gaining new clients, customers, and patients. A recent Search Engine Land [...]