SEO

/Tag: SEO

Low Hanging Fruit of Small Business Link Building

Links are often the most misunderstood part of SEO for small business owners trying to compete in this confusing environment.  With recent studies showing inbound links still being a huge part of ranking success, I still have many talks with business owners that think if you just insert keywords on your pages and in your [...]

Google’s Latest Update Dials Back Some Changes From Last Year?

Have you seen your site take a turn in traffic in recent weeks?  Was it a reversal of what happened last fall?  Google just had yet another major algorithm update on March 12. Rumors around the industry are that this update is a bit of a rollback from some of the big changes that were [...]

Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

YCBF Anywhere: SEO at Thailand Elephant Nature Park

Though I was a bit too overwhelmed by the experience to have a great metaphor in the actual video, this latest You Can Be Found Anywhere comes from the Elephant Nature Park in Chiang Mai Thailand. This is an amazing charity organization that rescues elephants that are abused and mistreated. Elephants are one of the [...]

Crawl Budget and Indexing Matters More in 2019 for Small Businesses

In recent weeks, crawl budget and indexing questions and issues have come up more and more with prospects and clients.  Crawl budget and indexing issues were once more a big site issue, but now something smaller businesses need to be conscious of.  As we continue to grow good content for all of our sites, we [...]

In 2019 SEO Even More About Trust Than Ever

If you are ready to take the jump into the high ROI world or SEO in 2019, you should know how important trust has become to this top-tier digital marketing strategy.  Not only do you need to show the world and Google that your company is trustworthy, but you need to hire someone you know [...]

Looking at SEO’s Most Important Ranking Factors for 2019

Search Engine Watch recently put out an article on the key ranking factors for 2019. Keeping in line with what I have said for years, the ABC's of ranking in Google have stayed the same since day 1. Google has simply gotten better at quantifying the user experience than they used to be so they [...]

YCBF Anywhere Talking SEO Factors in the Kingdom of Wonder

Cambodia is called the Kingdom of Wonder, and their greatest wonder is the Angkor Wat Temple. Though the Siem Reap area of Cambodia has hundreds of temples to view and enjoy, Angkor Wat is the signature spot and the target of one of my bucket list trips.  It is as beautiful as you would hope.  [...]

Looking at the Top 5 Negative Local Search Ranking Factors

I posted earlier in the week about the latest local search ranking factors study that came out. With that post, I discussed which factors seemed to carry the most weight and some of the things a business owner could do at lower levels of effort to improve their positioning and exposure.  With this post, I [...]

2018 Local Search Ranking Factors Study Released

Whitespark and Moz, two great and trustworthy sources in search engine marketing, just released the latest local search ranking factors study. For you small business owners, the good news is that things that you have complete control over are increasing in importance as Google tries to get more people to utilize Google My Business (GMB), [...]