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Small Business SEO in 2021: Keep Focusing on the Basics

This is an update of a prior post but still holds true.  This underlines the fact that the ABC's of SEO stays the same and consistent and you can succeed without getting bogged down by the details. Let us focus on the details and you focus on doing a good job. The Google algorithm gets [...]

Jim Thorpe PA Overlook – Climbing the Rankings – YCBF Anywhere

In the latest You Can Be Found Anywhere we look back to the fall and a beautiful climb up a mountain in Jim Thorpe PA, for a beautiful payoff. You Can Be Found has been successfully helping small businesses compete against the big guys for nearly 15 years. We specialize in knowing the ins and [...]

Small Business SEO and Google Ads Strategies Heading into 2021

There is SEO and then there is small business SEO.  Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are.  This is [...]

Over 80% Year Over Year Growth During COVID? Chiropractor/PT SEO Success Stories

2020 and the COVID pandemic showed a major challenge for small businesses all around the world. Every industry seemed to be impacted in drastically different ways. Being in an industry that helps businesses across different industries, I saw many different paths, from huge and instant demand for home and garden centers to literally not being [...]

Is It COVID or My SEO?

This year has been absolutely crazy and insane. Though I always tell clients that they need to measure the right things to make the right decisions. With SEO, though more traffic is generally positive, you want to make sure you focus on the right traffic that brings in business. A local business is helped more [...]

Content Marketing Ideas for SEO: PAA is Free Market Research

One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to provide the best source and answer for user search queries. As Google evolves, they begin to look at your pages and even entire site as entities that [...]

West Virginia with SEO and Change: You Can Be Found Anywhere

With the craziness of the pandemic and just not getting out much, we missed the You Can Be Found Anywhere from October. We will make up for it with a couple in November, starting with a beautiful fall day in West Virginia at Blackwater Falls. With the beautiful changing leaves, we talked about change and [...]

Digital Marketing Emergency Management: SEO, GMB, Google & Digital Ads

I had a week loaded with helping both clients and prospects deal with some digital marketing emergencies.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, if [...]

Is Passage or Paragraph SEO Now a Tactic for Small Businesses?

With Google's recent announcement that it will "consider passages from pages as an additional ranking factor", the industry went wild with chatter. What does this mean for small businesses or for any business really?  What changes should you make to your content to better optimize for the "passage era" of the Google algorithm that is [...]

Does Small Business SEO Traffic Matter?

Does small business SEO traffic matter? The obvious answer is yes, but the type of traffic, and understanding why traffic is valuable, is far more important.  Focusing simply on traffic volume is inefficient and can often lead you to chasing the wrong goals, or even lead to poor decisions.  On the heals of my post [...]

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