small business SEO

/Tag: small business SEO

HTTP/2 is Major Upgrade to Site Speed and Easy for Small Business

I am now back in New Jersey after spending my annual week in Seattle at the SMX Advanced conference, updating and working with the best minds in the industry to see what works and what does not, and what is safe and what is not. One of the major takeaways I had from the event [...]

Case Study: Small Business SEO Success

Today I wanted to share an example of what happens when all of the pieces come together with an SEO plan. We try to fill in the gaps for small businesses. Some businesses can create great content on their own, or have tons of great relationships to use for building links and site strength. Some [...]

SEO on the Appalachian Trail: You Can Be Found Anywhere

This month I bring you a You Can Be Found Anywhere about SEO from the Appalachian Trail, one of the most famous hiking trails in the world. I found myself climbing a mountain that overlooks the Delaware Water Gap in eastern Pennsylvania. The Delaware Water Gap National Recreation area offers miles and miles of trails [...]

How to Address and Correct Big Drops in SEO Traffic

As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me in the last few weeks, trying to figure out why their traffic has dropped and/or their phones stopped ringing. Though digging into these issues does take [...]

Why Evergreen Content Can Be Dangerous for SEO

In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]

Low Hanging Fruit of Small Business Link Building

Links are often the most misunderstood part of SEO for small business owners trying to compete in this confusing environment.  With recent studies showing inbound links still being a huge part of ranking success, I still have many talks with business owners that think if you just insert keywords on your pages and in your [...]

Many Small Business Owners Dealing the GMB Glitches

You are not alone. In recent months I have come across more strange glitches in the GMB system than I have seen in years. Though Google My Business is clearly a priority for Google and they are putting more and more options and tools to help you interact with your potential customers directly on the [...]

Google Data Studio Can Tell the Right Story for Your Small Business

At a recent local search conference I learned more about the amazing Google Data Studio tool, which is free and though has a little bit of a learning curve, can do an amazing job at combining a lot of that important information from different sources into one spot.  One of the problems I was having [...]

Reputation a Growing Part of the Changing Google Algorithm

In recent years the industry will buzz after each algorithm update about specific measures that have changed regarding the BBB rating or the number of reviews, etc. Often Google will come out and say that certain items are not specifically part of the algorithm, even when much of the data would say otherwise.  In many [...]

2019 Growing Ranking Factors: Lighthouse and UX

In the second of my posts on growing SEO Ranking Factors in 2019, I want to touch on Google's Lighthouse tool. As Google tries to turn more and more of your user experiences into specific metrics, the Lighthouse tool is an open window into much of the data that they are using to determine UX. [...]