small business SEO

/Tag: small business SEO

Low Hanging Fruit of Small Business Link Building

Links are often the most misunderstood part of SEO for small business owners trying to compete in this confusing environment.  With recent studies showing inbound links still being a huge part of ranking success, I still have many talks with business owners that think if you just insert keywords on your pages and in your [...]

Many Small Business Owners Dealing the GMB Glitches

You are not alone. In recent months I have come across more strange glitches in the GMB system than I have seen in years. Though Google My Business is clearly a priority for Google and they are putting more and more options and tools to help you interact with your potential customers directly on the [...]

Google Data Studio Can Tell the Right Story for Your Small Business

At a recent local search conference I learned more about the amazing Google Data Studio tool, which is free and though has a little bit of a learning curve, can do an amazing job at combining a lot of that important information from different sources into one spot.  One of the problems I was having [...]

Reputation a Growing Part of the Changing Google Algorithm

In recent years the industry will buzz after each algorithm update about specific measures that have changed regarding the BBB rating or the number of reviews, etc. Often Google will come out and say that certain items are not specifically part of the algorithm, even when much of the data would say otherwise.  In many [...]

2019 Growing Ranking Factors: Lighthouse and UX

In the second of my posts on growing SEO Ranking Factors in 2019, I want to touch on Google's Lighthouse tool. As Google tries to turn more and more of your user experiences into specific metrics, the Lighthouse tool is an open window into much of the data that they are using to determine UX. [...]

2019 Can Be Confusing Year for Local Business Data Measurement

Google My Business has taken the country and world by storm.  My clients and other local businesses are taking advantage of GMB to get better exposure in Google.  Google is offering more and more functionality and interaction to GMB and is rewarding businesses that use it.  We have seen many clients increase calls from GMB [...]

Looking at the Top 5 Negative Local Search Ranking Factors

I posted earlier in the week about the latest local search ranking factors study that came out. With that post, I discussed which factors seemed to carry the most weight and some of the things a business owner could do at lower levels of effort to improve their positioning and exposure.  With this post, I [...]

2018 Local Search Ranking Factors Study Released

Whitespark and Moz, two great and trustworthy sources in search engine marketing, just released the latest local search ranking factors study. For you small business owners, the good news is that things that you have complete control over are increasing in importance as Google tries to get more people to utilize Google My Business (GMB), [...]

Major Changes to Google Business Page Settings for Service Area Businesses

Last week Google made a major change to how service area businesses like plumbers, electricians and more are handled in their Google My Business page, and if you don't make the updates, you may find yourself falling out of the rankings.  For years a service area business could mark themselves as such and then list [...]

$99 Expert SEO Audit to Determine Where Your Traffic Went

There have been several major Google algorithm updates since July.  I have had a number of businesses come to me and wonder what happened to the phone calls or what happened to their traffic. With Google constantly updating and tweaking their algorithm they will tell you that there are no more major updates and that [...]