small business SEO

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Famous Waterfalls – You Can Be Found Anywhere SEO

Our March You Can Be Found Anywhere is a throwback to Geiranger, Norway.  As many of us are currently found in quarantine, I thought I would add some natural beauty with one of the more famous waterfalls in the world, the Seven Sisters waterfall. Being famous means people knowing who or what you are.  For [...]

Quarantine SEO Deals During Coronavirus to Help Small Businesses

These are difficult times for small business owners and we aren't sure when they will end. Business owners are adjusting their business models to switch to the current situation with curbside loading zones and moving to online sales. One thing is certain in the quarantine landscape.  From inside our homes, the only real way to [...]

Service Intent Searches During COVID-19 Corona Virus Period in NJ

UPDATE: Because Google Trends shows week data ending on weekends, I will update in the beginning of the week for the prior week. Last night the NBA season was postponed due to the virus.  This is likely only one of the beginning signs of a major disruption to everyone's lives in the US over the [...]

Measuring Small Business SEO and PPC Success

I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC.  I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]

Risk Free & Algorithm Proof SEO for Small Business

With yet another major Google algorithm shift this past weekend, this time appearing to target local search considerably, I wanted to calm everyone that might get nervous from algorithm shift to algorithm shift.  It is important to have an SEO plan that focuses on fundamental improvements and doesn't chase each algorithm update.  Algorithm updates are [...]

Small Business SEO Content Silos – What to Write About

With the major changes in AI and Google's understanding of content, research is showing that information architecture and content silos are becoming more and more important. Pruning content and building content clusters may be critical things to focus on in 2020.  Add these skills to your toolbox. For the small business that is struggling to [...]

Important Elements of a Small Business SEO Plan

I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine.  It was alarming how much they were missing the mark.  For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]

Small Business & Local SEO: Reviews

I have posted many times in recent months on the importance of reviews and some of the key pieces of why they are so important for your business going forward. In fact, some of this may be a bit of a review of reviews if you have been keeping up to date with the blog. [...]

Small Business & Local SEO: Link Building

This is part two of a little series to help small business owners focus on the core pieces of their SEO that really move the needle in 2020.  With literally hundreds of ranking factors, SEO can be overwhelming and confusing. All of the factors do matter, but when you have limited time and resources, it [...]

Small Business & Local SEO: Content & Topic Proximity

Fresh off of a nice, but brief talk with the Eastern Monmouth Area Chamber of Commerce, where I really had to streamline a longer SEO talk into just the basics, it got me thinking about some very basic stuff small business owners can keep in mind to help with their SEO in 2020.  I am [...]