small business SEO

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Small Business & Local SEO: Reviews

I have posted many times in recent months on the importance of reviews and some of the key pieces of why they are so important for your business going forward. In fact, some of this may be a bit of a review of reviews if you have been keeping up to date with the blog. [...]

Small Business & Local SEO: Link Building

This is part two of a little series to help small business owners focus on the core pieces of their SEO that really move the needle in 2020.  With literally hundreds of ranking factors, SEO can be overwhelming and confusing. All of the factors do matter, but when you have limited time and resources, it [...]

Small Business & Local SEO: Content & Topic Proximity

Fresh off of a nice, but brief talk with the Eastern Monmouth Area Chamber of Commerce, where I really had to streamline a longer SEO talk into just the basics, it got me thinking about some very basic stuff small business owners can keep in mind to help with their SEO in 2020.  I am [...]

DIY Free Entity Tool for SEO Content Ideas

With content becoming more and more important as a ranking factor, even though it has always been king, there are many great tools out there to help SEO's to research semantic search topics. For example, if y0u want to rank for a certain phrase, what other content topics should be covered in what you write?  [...]

The Future of Reviews 2020: The Specifics

As Google gets more nuanced with its algorithm over time, we are seeing reviews move up in importance and offer a lot more information than simply the overall score.  Sergey Alakov recently found Google showing thumbs up and thumbs down to specific features within hotel reviews. This is the canary in the coal mine for [...]

Time to Rewrite Your Page Titles? SEO Evolution

With each year and update, Google gets better and smarter at understanding searcher intent and providing the best answers to their queries.  Title tags have always been an important part of small business SEO.  They are sometimes approached formulaically, trying to get in that main keyword and maybe the key geographic target. But now with [...]

SEO: Back to Basics 2019-2020

The Google algorithm gets smarter and more complex every day. Google would tell you that they are constantly tweaking the algorithm and may have several adjustments each week.  In the past, there have been one or two each year that are big enough to rock the industry and cause fundamental change to approach.  In 2019, [...]

Search Ranked Most Effective Way to Get an American’s Business

A few interesting nuggets came from a recent survey by Fractl of over 500 Americans to learn about how they view different marketing tactics. Moz detailed the results in their recent article here. I would recommend digging into the details in the article, but the main headline is that Americans, as represented by this survey, [...]

SEO and SEM Talks for your Chamber or Business Networking Group

SEO and Google Ads can be very rewarding to your business, but they can also be very confusing. It can be very easy to be led down the path by old news or even by Google themselves. With over a decade in the industry, I take great joy in educating small business owners about the [...]

Why You Really Should Ask Everyone for Reviews

Just last week I talked to someone who explained how they did "Review Gating" for their company. This is a practice that was banned by Google back in the spring of 2018.  This means you can get in trouble and in many cases lose all of your reviews if found to be "gating". What is [...]