technical seo

/Tag: technical seo

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

Why Did My SEO Traffic Stop? SEO Audits with Solutions

I still regularly get calls from business owners who seemed to have a sudden disappearance from search.  This post is to help these people.  If you aren't close to the search industry and living with Google algorithm changes and adjustments every day, often you think that you hit a button or made some change that [...]

Avoid The Biggest SEO Mistake Regularly Made With Site Redesigns

I have posted about the importance of redirects when doing site updates or redesigns in the past, but I am seeing more and more complication with the problem in recent months than ever before. Having your redirects done incorrectly or not at all can be one of the most devastating things you can do to [...]

Technical SEO Gets More Important As Your Site Gets Bigger

The driving mantra for SEO is that "Content is King" and I often struggle to get clients to keep adding content pages to their site to "feed the Google beast".  Google views your site as an entity and assigns it topical trust so the more pages you have building up your topical trust the better. [...]

NYC Technical SEO in the Manhattan Subway: Get Found

This month as part of my You Can Be Found Anywhere video series, I am in the New York City Subway system, talking about technical SEO. The inner workings and train lines in New York City are what keep everything running as smoothly and cleanly as possible. When the trains are down, it seems that [...]

Cache Plugin Helped Instantly Speed Things Up Substantially

With all of the focus on the importance of speed for SEO, I figured I should actually take a look at my own often neglected site and see how I stand from a speed perspective. The answer was not good. I did a gtmetrix.com speed test on one of my core service pages and got [...]

Technical SEO – Crawl Efficiency Mattering More for Small Business Sites

If you have heard me speak about SEO at one of my many talks or one on one sessions, you have heard me mention the three major aspects of good SEO.  Though they are all important, one of the three, that has been mostly a high-level factor for small businesses in the past, without having [...]

By |2017-11-09T15:13:57+00:00November 9th, 2017|Categories: SEO Consulting, Technical SEO|Tags: , |

SEO as Part of the Business Process: Sitting with Clients

This past week I spent some time on site with some clients. I make a point of sitting down with clients regularly to make sure we stay up to date with what is going on in their world. SEO is an important part of every business these days, even if it is just for your [...]

2017 was a Small Business Technical SEO Summer

2017 was the year that technical SEO and content issues really came home to the smaller business world.  Since SEO is relative to your competitors, often times, advances that may become necessary in the national and more competitive markets or on content and news sites don't filter down to the small business world quite as [...]

Sudden SEO Traffic Drop? Could be side effects of Fred

I have spent a number of hours the last couple of months helping business owners who suddenly saw their traffic disappear, or calls disappear since the Fred algorithm update a couple of months ago.  The update is believed to mostly punish poor content, but sometimes business owners have content that appears poor to Google because [...]