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Cheap Ways to Make Your WordPress Site Mobile Friendly

If your site isn't mobile friendly yet, you either haven't been paying attention, or you have been so busy that you haven't had a chance to address it. Google started rolling out mobile first indexing in 2018, and now your rankings are based on the mobile version of your site.  Even if you aren't worried [...]

HTTP/2 is Major Upgrade to Site Speed and Easy for Small Business

I am now back in New Jersey after spending my annual week in Seattle at the SMX Advanced conference, updating and working with the best minds in the industry to see what works and what does not, and what is safe and what is not. One of the major takeaways I had from the event [...]

Google’s Latest Update Dials Back Some Changes From Last Year?

Have you seen your site take a turn in traffic in recent weeks?  Was it a reversal of what happened last fall?  Google just had yet another major algorithm update on March 12. Rumors around the industry are that this update is a bit of a rollback from some of the big changes that were [...]

Crawl Budget and Indexing Matters More in 2019 for Small Businesses

In recent weeks, crawl budget and indexing questions and issues have come up more and more with prospects and clients.  Crawl budget and indexing issues were once more a big site issue, but now something smaller businesses need to be conscious of.  As we continue to grow good content for all of our sites, we [...]

Looking at SEO’s Most Important Ranking Factors for 2019

Search Engine Watch recently put out an article on the key ranking factors for 2019. Keeping in line with what I have said for years, the ABC's of ranking in Google have stayed the same since day 1. Google has simply gotten better at quantifying the user experience than they used to be so they [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

Monmouth Chamber SEO Consulting in Eatontown: Ranking in 2018

I had the privilege this past Friday to speak to the Monmouth Regional Chamber of Commerce at their weekly Perkolator breakfast in Eatontown about how to rank in 2018 for small businesses. We covered the latest in SEO necessities including Google My Business, link building, user experience (UX) necessities and more.  The breakfast is a [...]

User Experience Pet Peeves From Searching For a Car

Google will tell you that user experience is the top ranking factor for SEO.  The problem with that is that it is extremely vague and actually takes into account many factors such as speed, content digestibility, navigation, site structure, etc. Sometimes it is hard for a business owner to know from the inside if their [...]

By |2018-08-16T15:32:25+00:00August 16th, 2018|Categories: SEM Consulting, SEO, SEO Consulting, UX|Tags: , , , , |

Technical SEO Gets More Important As Your Site Gets Bigger

The driving mantra for SEO is that "Content is King" and I often struggle to get clients to keep adding content pages to their site to "feed the Google beast".  Google views your site as an entity and assigns it topical trust so the more pages you have building up your topical trust the better. [...]

Shining the Light on Search Engine Marketing in Seattle-SEO & SEM

It is important to me to stay up to date with the latest information in search engine marketing. Knowing what the latest algorithm adjustment accentuates or punishes, or knowing the latest tweaks to Google Adwords to improve performance are extremely important to me. I invest a lot of hard-earned dollars to make sure I know [...]