There are many, many SEO tools out there to help you move your site up the rankings. Some promise instant results or “automated SEO” that will take care of everything and let you focus on your business. In actuality, like with any tool, they don’t have much value unless you understand how to apply their information to your own content, websites, and competitive landscape, to improve. Nothing does a good job of doing the work for you. In the end, you are marketing to humans, and though AI can be a great way to enhance your knowledge base and help you tweak your plans, none of these tools do it on their own.
Lots of Different SEO Tools
SEO is complicated. This is why there are so many separate tools doing so many different things to help site owners improve their presence. There are hundreds of factors. One of the greatest values a company like You Can Be Found adds to your business, is knowing which activities will move the needle with your limited budget. In a situation where no website is perfect, you need to find ways to get a niche in your industry by using your strength in the best way possible
SEO tools out there include any of the following individually, or in some cases combining several tools into one bigger suite of tools, all of which still need someone at the wheel to be used properly.
SEO Tools can include:
- Keyword Research
- Google Search Console Information (Technical SEO)
- Speed Tools
- Content Analysis Tools
- Local Search Information Distribution
- Link Building Tools
- Indexing Tools
- Google My Business Tools
- Review Management
- Post Management
- On Page Tagging or Structure (Yoast and Others)
- Rank Tracking
- Competitive Analysis
- Landing Page/Conversion Rate Optimization
- Suites of Combination Tools (Moz, SEMRush, etc.)
Human Application of the Best SEO Tools
The best SEO tools are actually the minds of the people that understand the Google algorithm and how to use your resources to create content that gets you the best placement for the keywords that most matter to you. Great tools and information have no punch if you don’t have the background and history of dealing with Google to know what to do with them.
One of the most common things I hear from business owners is that they heard certain tactics were the key to ranking well. Most often, these tactics are either antiquated or against the rules. It is important to know what Google rewards and how to use these great tools, and many of these tools are great, to better target your terms. I subscribe to many of these tools, but I don’t rely on any of them to do the work for me. I use their information and apply it to my deep understanding of Google and the competitive environment. If you don’t want to worry about all of this stuff so you can focus on your core business, the best SEO tool is to hire someone that knows how to use all of the SEO tools to effectively improve your situation. That’s where we come in. Give us a call.